大学商务英语综合教程：学生用书3

　　《大学商务英语综合教程：学生用书3》本教程为普通高等教育“十一五”国家级规划教材，选材涵盖当今国际经济贸易和商务的重要领域，内容实用、场景典型、时代感强、语言地道。教程板块设计突出国际商务知识的传授与英语技能的训练，注重培养学生的实际应用能力。每个单元重点讨论、分析一个商务专题，由“导人活动”、“阅读活动”、“案例讨论”和“专业扩展”四部分组成。各部分内容的设计与编写坚持了操作性与挑战性并重的原则，以利激发学生的学习热情和实践欲望。本教程适合大学商务英语专业的学生及准备参加bec（businessenglishcertificates）等商务英语考试的人员使用。

暂缺《大学商务英语综合教程：学生用书3》作者简介

Unit one careers
　lead-in
　reading: the four stages of the modern career revisited
　case discussion
　relevant extension
Unit two entrepreneurship
　lead-in
　reading:optimism knows no slowdown
　case discussion
　relevant extension
Unit three business planning
　lead-in
　reading: planning success
　case discussion
　relevant extension
Unit four product quality
　lead-in
　reading: beware the product death cycle
　case discussion
　relevant extension
Unit five public relations
　lead-in
　reading: winning the pr wars
　case discusston
　relevant extension
Unit six corporate culture
　lead-in
　reading: the cult of three cultures
　case discussion
　relevant extension
Unit seven employee motivation
　lead-in
　reading: it' s payback time
　case discussion
　relevant extension
Unit eight management
　lead-in
　reading: shaping strategy in a world of constant disruption
　case discussion
　relevant extension
Unit nine mergers & acquisitions
　lead-in
　reading: why ebay is buying skype
　case discussion
　relevant extension
Unit the investment
　lead-in
　reading: driven to collaboration
　case discussion
　relevant extension
附录1 glossary
附录2 phrases & expressions
附录3 writing file