书籍详情
商务英语应用文写作
作者：施晓燕，李红 主编
出版社：科学出版社
出版时间：2010-09-01
ISBN：9787030286383
定价：¥20.00
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内容简介
本教材比较系统地介绍了商务英语信函写作和商务英语常用文体写作的基本知识。其中涉及商务信函写作的第一部分11个单元，主要按商务贸易流程中各个环节的顺序编写；第二部分5个单元包含了商务电子邮件、备忘录、会议纪要、报告、合同等商务英语中常用的主要文体。本书将写作知识和技巧的介绍与学生写作技能的培养相结合，为学生提供了大量的范文、词汇和常用例句，以有效地提高学生的实际语言运用能力。附录部分包括常用商务英语缩略语和常用电子邮件缩写词、首字母组合和行话。本书适合高等院校英语、工商管理和经济管理类专业使用，也可供对外经贸业务人员和各类涉外企业人员参考。
作者简介
暂缺《商务英语应用文写作》作者简介
目录
PART Ⅰ Business Correspondence
Unit1 Fundamentals of Business Letter Writing
1.1 Language Style and Tone of Business Writing
1.2 Essential Principles of Business Writing
Unit 2 The Components and Layout of the Business Letter
2.1 The Components of the Business Letter
2.2 The Layout of the business letter
2.3 The Layout oft_he Envelope
Unit 3 Status/Credit Inquiries and Replies
3.1 Introduction to Status/Credit Inquiries and Replies
3.2 Sample Letters
Unit 4 Establishment of Business Relations
4.1 Introduction to Letters of Establishing Business Relations and Replies
4.2 Sample Letters
Unit 5 Inquiries and Replies
5.1 Introduction to Inquiries and Replies
5.2 Sample Letters
Unit 6 Quotations, Offers and Counter-Offers
6.1 Introduction to Quotations, Offers and Counter-Offers
6.2 Sample Letters
Unit 7 Orders and Replies
7.1 Introduction to Orders and Replies
7.2 Sample Letters
Unit 8 Payment and Settlement
8.1 Introduction to International Payments
8.2 Letters Concerning Payments
8.3 Sample Letters
Unit 9 Packing and Shipment
9.1 Introduction to Packing and Shipment
9.2 Sample Letters
Unit 10 Insurance
10.1 Introduction to Insurance
10.2 Letters Concerning Insurance
10.3 Sample Letters
Unit 11 Complaints/Claims and Adjustments
11.1 Introduction to Complaints/Claims and Adjustments
11.2 Sample Letters
PART Ⅱ Other Practical Business Writings
Unit 12 E-mail Writing
12.1 Introduction to E-mail Writing
12.2 Sample E-mails for Business Communication
Unit 13 Memo Writing
13.1 Introduction to Memo Writing
13.2 Sample Memos
Unit 14 Minutes Writing
14.1 Introduction to Minutes Writing
14.2 Sample Minutes
Unit 15 Business Report Writing
15.1 Introduction to Business Report Writing
15.2 Types of Reports
15.3 Sample Reports
Unit 16 Contract Writing
16.1 Introduction to Contract Writing
16.2 Sample Contracts
Appendix Ⅰ 常用商务英语缩略语
Appendix Ⅱ 常用电子邮件缩写词、首字母组合和行话
References
Unit1 Fundamentals of Business Letter Writing
1.1 Language Style and Tone of Business Writing
1.2 Essential Principles of Business Writing
Unit 2 The Components and Layout of the Business Letter
2.1 The Components of the Business Letter
2.2 The Layout of the business letter
2.3 The Layout oft_he Envelope
Unit 3 Status/Credit Inquiries and Replies
3.1 Introduction to Status/Credit Inquiries and Replies
3.2 Sample Letters
Unit 4 Establishment of Business Relations
4.1 Introduction to Letters of Establishing Business Relations and Replies
4.2 Sample Letters
Unit 5 Inquiries and Replies
5.1 Introduction to Inquiries and Replies
5.2 Sample Letters
Unit 6 Quotations, Offers and Counter-Offers
6.1 Introduction to Quotations, Offers and Counter-Offers
6.2 Sample Letters
Unit 7 Orders and Replies
7.1 Introduction to Orders and Replies
7.2 Sample Letters
Unit 8 Payment and Settlement
8.1 Introduction to International Payments
8.2 Letters Concerning Payments
8.3 Sample Letters
Unit 9 Packing and Shipment
9.1 Introduction to Packing and Shipment
9.2 Sample Letters
Unit 10 Insurance
10.1 Introduction to Insurance
10.2 Letters Concerning Insurance
10.3 Sample Letters
Unit 11 Complaints/Claims and Adjustments
11.1 Introduction to Complaints/Claims and Adjustments
11.2 Sample Letters
PART Ⅱ Other Practical Business Writings
Unit 12 E-mail Writing
12.1 Introduction to E-mail Writing
12.2 Sample E-mails for Business Communication
Unit 13 Memo Writing
13.1 Introduction to Memo Writing
13.2 Sample Memos
Unit 14 Minutes Writing
14.1 Introduction to Minutes Writing
14.2 Sample Minutes
Unit 15 Business Report Writing
15.1 Introduction to Business Report Writing
15.2 Types of Reports
15.3 Sample Reports
Unit 16 Contract Writing
16.1 Introduction to Contract Writing
16.2 Sample Contracts
Appendix Ⅰ 常用商务英语缩略语
Appendix Ⅱ 常用电子邮件缩写词、首字母组合和行话
References
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