书籍详情
商务英语阅读
作者：陈沧渊 主编
出版社：厦门大学出版社
出版时间：2010-08-01
ISBN：9787561535011
定价：¥39.00
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内容简介
《商务英语阅读》共有23个单元，内容涵盖：1.国际贸易2.国际营销3.国际金融4.国际商法5.国际运输6.国际投资7.国际税收8.国际技术转让9.跨国财务管理10.高科技产品营销11.信息系统12.商务沟通13.广告媒介14.领导才能15.公司文化16.品牌管理17.兼并、收购与重组18.跨文化19.消费者行为20.全球化21.企业战略22.商务旅游23.电子商务。内容涵盖了商务活动的方方面面，教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。
作者简介
暂缺《商务英语阅读》作者简介
目录
Unit One: International Trade
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
Pre-reading activity
Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
Pre-reading activity
Text A
Text B
Text C
Unit Eleven: Information System
Pre-reading activity
Text A
Text B
Text C
Unit Twelve: Business Communication
Pre-reading activity
Text A
Text B
Text C
Unit Thirteen: Advertising Media
Pre-reading activity
Text A
Text B
Text C
Unit Fourteen: Leadership
Pre-reading activity
Text A
Text B
Text C
Unit Fifteen: Corporate Culture
Pre-reading activity
Text A
Texf B
Text C
Unit Sixtee: Brand Management
Pre-reading activity
Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
Pre-reading activity
Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
Pre-reading activity
Text A
Text B
Text C
Unit Nineteen: Consumer Behavior
Pre-reading activity
Text A
Text B
Text C
Unit Twenty: Globalization
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-One: Corporate Strategy
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Two: Business Tourism
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C
Pre-reading activity
Text A
Text B
Text C
Unit Two: Marketing
Pre-reading activity
Text A
Text B
Text C
Unit Three : International Finance
Pre-reading activity
Text A
Text B
Text C
Unit Four:International Business Law
Pre-reading activity
Text A
Text B
Text C
Unit Five: International Transportation
Pre-reading activity
Text A
Text B
Text C
Unit Six: International Investment
Pre-reading activity
Text A
Text B
Text C
Unit Seven: International Taxation
Pre-reading activity
Text A
Text B
Text C
Unit Eight:International Technology Transfer
Pre-reading activity
Text A
Text B
Text C
Unit Nine: Multinational Financial Management
Pre-reading activity
Text A
Text B
Text C
Unit Ten: Marketing High-Tech Products
Pre-reading activity
Text A
Text B
Text C
Unit Eleven: Information System
Pre-reading activity
Text A
Text B
Text C
Unit Twelve: Business Communication
Pre-reading activity
Text A
Text B
Text C
Unit Thirteen: Advertising Media
Pre-reading activity
Text A
Text B
Text C
Unit Fourteen: Leadership
Pre-reading activity
Text A
Text B
Text C
Unit Fifteen: Corporate Culture
Pre-reading activity
Text A
Texf B
Text C
Unit Sixtee: Brand Management
Pre-reading activity
Text A
Text B
Text C
Unit Seventeen: Merger, Acquisition and Restructuring
Pre-reading activity
Text A
Text B
Text C
Unit Eighteen: Working Through Cross Culture
Pre-reading activity
Text A
Text B
Text C
Unit Nineteen: Consumer Behavior
Pre-reading activity
Text A
Text B
Text C
Unit Twenty: Globalization
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-One: Corporate Strategy
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Two: Business Tourism
Pre-reading activity
Text A
Text B
Text C
Unit Twenty-Three: Electronic Commerce
Pre-reading activity
Text A
Text B
Text C
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