会展英语

　　《会展英语》是为了适应我国发展会展经济对人才培养的要求而编写的专业英语教材，分为两个部分：展览英语和会议英语。由于会展行业与展览、管理、会计、物流、广告、设计、营销、旅游、公共关系及会议等多个学科领域密切相关，作为专业英语教材面面俱到地描述整个发展过程几乎是不可能的，因此本教材选取了最具代表性的部分加以描述和解释，并结合适当的练习，使学生能够比较系统地了解会议和展览行业的相关知识，提高专业英语应用水平。《会展英语》的编排本着以下五项原则：针对性突出的原则；实践性突出的原则；真实性突出的原则；知识性全面的原则；实用性突出的原则。

暂缺《会展英语》作者简介

UNIT 1 Cashing in on Exhibitions
DIALOGUE Attending an Exhibition
TEXT A What Is an Exhibition for?
Notes to the Text
In-class Discussion
Exercises
TEXT B Taking Advantage of the Exhibit Marketing
Exercises
LINK An Overview of the Exhibition Industry
UNIT 2 Going for the Right Site
DIALOGUE Asking about the Stand
TEXT A Going for the Right Place for Exhibition
Notes to the Text
In-class Discussion
Exercises
TEXT B Exhibit Strategies and Its Manager
Exercises
LINK Size and Site Do Matter
UNIT 3 Establishing a Budget
DIALOGUE Discussing the Budget for Exhibition
TEXT A Budget, the First Priority
Notes to the Text
In-class Discussion
Exercises
TEXT B A Good Exhibition Budget Does Pay off
Exercises
LINK Budget, a Means of Regulating the Operation of an Exhibition
UNIT 4 Managing and Training Your Staff
DIALOGUE Talking about Holding an Exhibition
TEXT A Staff Selection and Training
Notes to the Text
In-class Discussion
Exercises
TEXT B Managing Your Stand Team
Exercises
LINK Staff Selection and Development
UNIT 5 Preparing Your Stand
DIALOGUE Talking about the Shell Scheme Stand
TEXT A Stand Construction and Decoration
Notes to the Text
In-class Discussion
Exercises
TEXT B Opex Exhibition Services
Exercises
LINK Getting Your Stand Built
UNIT 6 Communicating Effectively
DIALOGUE Making Use of Giveaways
TEXT A Making Your Stand a Complete Success
Notes to the Text
In-class Discussion
Exercises
TEXT B Selling by Asking Questions
Exercises
LINK Public Relations
UNIT 7 Contract Management
DIALOGUE Talking about Stand Design
TEXT A How to Select Contractors
Notes to the Text
In-class Discussion
Exercises
TEXT B The Exhibition Space Application Contract
Exercises
LINK The Contract Management Process
UNIT 8 Measuring Exhibition Success
DIALOGUE Talking about the Post-show
TEXT A Post-show Follow-up
Notes to the Text
In-class Discussion
Exercises
TEXT B Reap the Rewards
Exercises
LINK Measuring the Results
UNIT 9 Meeting and Convention Venues
DIALOGUE Deciding on a Venue
TEXT A Selecting Conference and Convention Venues
Notes to the Text
In-class Discussion
Exercises
TEXT B Tips for Evaluating Your Meeting Venue Options
Exercises
LINK Choosing a Venue or an Event Site
UNIT 10 Preparing a Productive Meeting
DIALOGUE Planning the Meeting Agenda
TEXT A Meeting Planners and Convention Planners
Notes to the Text
In-class Discussion
Exercises
TEXT B The Agenda——Key to a Meeting
Exercises
LINK The Preparation of a Meeting
UNIT 11 Logistics in Great Events
DIALOGUE Talking about Organizers Service
TEXT A Conference Logistics
Notes to the Text
In-class Discussion
Exercises
TEXT B Post-conference Tour in Beijing
Exercises
LINK Logistics and Catering Management
UNIT 12 Organization of Great Events
DIALOGUE Talking about the Show Plan
TEXT A Preparing the Ground
Notes to the Text
In-class Discussion
Exercises
TEXT B Leadership Traits and Styles
Exercises
LINK Organizational Structures of an Event
UNIT 13 Risk Management
DIALOGUE Talking about Risk Preventions
TEXT A Risk Management
Notes to the Text
In-class Discussion
Exercises
TEXT B The Effective ways to Deal with Risks
Exercises
LINK Risk and Disaster Preventions
UNIT 14 Evaluating a Meeting
DIALOGUE Evaluating with the Questionnaire
TEXT A An Overview of Meeting Evaluation
Notes to the Text
In-class Discussion
Exercises
TEXT B Paving the Way for the Future by Evaluation
Exercises
LINK Ingredients of a Successful Meeting Evaluation
Appendix Global Meetings & Exhibitions
References