现代商务英语综合教程（第1册 附赠光盘）

　　《现代商务英语综合教程》系列教材内容由浅入深，由普通商务常识逐渐过渡到专业性较强的商务知识，语言水平也由易到难，适用对象为大学一至三年级的学生。本书为《现代商务英语综合教程》第一册，共十二章，按照每周4～6学时设计。

暂缺《现代商务英语综合教程（第1册 附赠光盘）》作者简介

Chapter 1 Introduction to Business
　Background Case: Donald Trump Is Back
　Listening
　Reading: The Miracle of IKEA
　Translation
　Speaking
　Writing
　Additional Reading: Stay Hungry. Stay Foolish.
Chapter 2 Business Recruitment
　Background Case: Southwest Airlines Recruitment
　Listening
　Reading: Nike's E-recruitment Strategy
　Translation
　Speaking
　Writing
　Additional Reading: Qualities Employers Seek
Chapter 3 Business Communication
　Background Case: Whose Fault?
　Listening
　Reading: Effective Business Communication
　Translation
　Speaking
　Writing
　Additional Reading: The Great Communicators
Chapter 4 Teamwork
　Background Case: Peter Smith Builds Up a Company with a Teamwork Culture
　Listening
　Reading: Teamwork and Team Building
　Translation
　Speaking
　Writing
　Additional Reading: The Race Between the Tortoise and the Hare
Chapter 5 Business Travel
　Background Case: As Business Travel Increases, So Do Costs and Headaches
　Listening
　Reading: What Does My Business Benefit from Business Travel?
　Translation
　Speaking
　Writing
　Additional Reading: Facing Business Challenges at Holiday Inn Worldwide
Chapter 6 Business Etiquette
　Background Case: What's Wrong?
　Listening
　Reading: Good Etiquette Is Good Business
　Translation
　Speaking
　Writing
　Additional Reading: Business Etiquette Is About People
Chapter 7 Health and Safety
　Background Case: Investing in Health and Well-Being Leads to Business Success
　Listening
　Reading: Meeting Business Challenges at Johnson & Johnsor
　Translation
　Speaking
　Writing
　Additional Reading: Health and Safety Makes Good Business Sense
Chapter 8 Setting Up a Business
　Background Case: Bill Gates' Mysterious New Company
　Listening
　Reading: Building Your Business... Is Just Like Building a House
　Translation
　Speaking
　Writing
　Additional Reading: Dreaming Your Way to Success
Chapter 9 Products
　Background Case: Pampers to Expand Product Range, Services in China
　Listening
　Reading: P&G's Quest for "Wow" Design
　Translation
　Speaking
　Writing
　Additional Reading: McDonald's: We're Lovin' It！