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商务英语综合教程学生用书（第四册）
作者：王瑞昀 分册主编
出版社：对外经济贸易大学出版社
出版时间：2010-02-01
ISBN：9787811346268
定价：¥34.00
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内容简介
《商务英语综合教程》共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，每单元均由TextA、TextB、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。TextC主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语（商务英语方向）专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。
作者简介
暂缺《商务英语综合教程学生用书（第四册）》作者简介
目录
Unit One Franchise Business
Text A Making Your Franchise the Next McDonald's
Text B Case Study: 25 Years of Franchising in Ireland
Text C Franchising -- A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C World's Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD: Providing Consumer Protection in Electronic Commerce
Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family: The Creation of a Corporate Culture
Text B Case Study: IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow? Think Merger
Text B M & A Execution -- A Case Study on Deals That Went Wrong
Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study: Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life, Not Markets: Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics: Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
Text C Piracy Issue at APEC
Text A Making Your Franchise the Next McDonald's
Text B Case Study: 25 Years of Franchising in Ireland
Text C Franchising -- A Safe Haven in Tough Times
Unit Two The Real Estate Business
Text A Finding Good Deals in Real Estate
Text B Getting Started Right in Real Estate Investing
Text C World's Priciest Cities to Own a Home
Unit Three Security in E-commerce Era
Text A OECD: Providing Consumer Protection in Electronic Commerce
Text B Case Study: MFP Security -- How the IT Guy Is Becoming the Security Guy
Text C A New Era of Attacks
Unit Four Credit Card
Text A How Credit Cards Work
Text B The New Rules of Credit Cards
Text C OECD Warns Protectionism will Worsen Financial Crisis
Unit Five Creation of Corporate Culture
Text A From Factory to Family: The Creation of a Corporate Culture
Text B Case Study: IBM Finds Profit in Diversity
Text C Become a Company That Invents New Ideas
Unit Six Cultural Difference in Business
Text A Advice on Cross-cultural Business
Text B Case Study: Cultural Differences Complicate a Georgia Drug Sting Opera
Text C The Impact of Culture on Branding
Unit Seven Mergers & Acquisitions
Text A Want to Orow? Think Merger
Text B M & A Execution -- A Case Study on Deals That Went Wrong
Text C 2009: A Busy Year for Mergers and Acquisitions in China
Unit Eight Telecommuting
Text A Telework
Text B Case Study: Making Telecommuting Work
Text C Potential Drawbacks of Telework
Unit Nine Business and Customer-centeredness
Text A Daily Life, Not Markets: Customer-centered Design
Text B Reebok and Its Customization Strategy
Text C Secrets of Silk Production
Unit Ten Business Ethics
Text A Business Ethics
Text B Corporate Ethics: Right Makes Might
Text C Can I Ask for More Money?
Unit Eleven Corporate Social Responsibility
Text A Competitive Advantage and Corporate Social Responsibility
Text B Nestlc's Milk District Model: Economic Development for A Value-added Food Chain and Improved Nutrition
Text C The New Business
Unit Twelve Piracy
Text A A Nation of Pirates: Panicked by Digital Plunder, the Entertainment Industry Fights Back
Text B Battles against Music Piracy: Recording Industry's Campaign against Internet Piracy in China
Text C Piracy Issue at APEC
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