书籍详情
国际商务英语
作者：张永莉，张中强 著
出版社：上海财经大学出版社
出版时间：2010-03-01
ISBN：9787564207069
定价：¥28.00
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内容简介
《国际商务英语》立足于国际商务英语的理论和实务，结构完整、内容全面，基本涵盖了国际贸易、国际商务管理、进出口贸易、商务谈判、国际货物运输等主要内容，语言浅显易懂，章节清晰明了。在选材方面，注重内容的时效性和典型性，以最典型和新鲜的商务语言传递最新的国际商务信息和当今商务热点。《国际商务英语》每章之后都配有相关的练习，题型多样，针对性强，能让学习者更好、更全面地巩固所学业务知识，掌握实际操作技能。此外，《国际商务英语》还配有专门的电子课件，方便教学使用。《国际商务英语》可作为各类高校商务英语、国际贸易、国际金融等专业的教材使用，也可作为从事外贸工作的相关人士提高专业英语水平和业务工作能力之用。
作者简介
暂缺《国际商务英语》作者简介
目录
Unit One INTERNATIONAL BUSINESS
1.1 What Is International Business？
1.2 The Scope of International Business Activities
1.3 Commercial Risk
1.4 Commercial Credit
1.5 International Business Management
1.6 A Brief Introduction to WTO
EXERCISES
Unit Two INTERNATIONAL TRADE
2.1 Introduction
2.2 Business Preparatory Work
2.3 Business Negotiation and Establishment of Contract
2.4 Export and Import Documentation
2.5 The Performance of an Export Contract
EXERCISES
Unit Three BUSINESS NEGOTIATION
3.1 Overview of Business Negotiation
3.2 The Principles of Business Negotiation
3.3 Preparation for Negotiation
3.4 General Procedures in Business Negotiation
3.5 Negotiation Strategies and Tactics
3.6 Language for Negotiation
3.7 Cultural Influence on Negotiation
EXERCISES
Unit Four INTERNATIONAL TRADE TERMS
4 .1 Definition of International Trade Terms
4 .2 The Role of International Trade Terms
4 .3 International Rules and Practices on Trade Terms
4 .4 Ways to Select a Price Trade
EXERCISES
Unit Five PRICING PRINCIPLES
5.1 How to Determine the Price for Imports and Exports？
5.2 Selection of Money of Account
5.3 Commission and Discount
5.4 Pricing Strategies and the Clause of Price
EXERCISES
Unit Six INTERNATIONAL TRANSPORTATION
6.1 Major Modes and the Choice of Mode
6.2 Major Shipping Document——BiU of Lading
6.3 Other Shipping Documents
6.4 Perils and Losses
6.5 Marine Insurance Clauses
6.6 Ocean Marine Cargo Clause of CIC
6.7 Import and Export Cargo Insurance Practices in China
6.8 Shipping Clause and Insurance Clause in the Sales Contract "
EXERCISES
Unit Seven MARKETING
7.1 What Is Marketing？
7.2 Marketing Orientations
7.3 The Nature of Marketing
7.4 Domestic Marketing and International Marketing
7.5 The Marketing Mix
7.6 Marketing Environment
7.7 Market
7.8 Marketing Strategy
7.9 Marketing Research
7.10 Understanding Consumer Behaviour
EXERCISES
Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT
8.1 Introduction
8.2 Credit Instrument——Bill of Exchange
8.3 Credit Instruments——Promissory Note and Cheque
8.4 Documents——Documentary Bill， Commercial Invoice， Packing List and Insurance Policy
EXERCISES
Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT
9.1 Introduction
9.2 Remittance
9.3 Collection
9.4 International Factoring and Forfeiting
9.5 Letter of Credit
9.6 Letter of Guarantee and Stand-by Credit
EXERCISES
Unit Ten BUSINESS LETTERS
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers， Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
EXERCISES
References
1.1 What Is International Business？
1.2 The Scope of International Business Activities
1.3 Commercial Risk
1.4 Commercial Credit
1.5 International Business Management
1.6 A Brief Introduction to WTO
EXERCISES
Unit Two INTERNATIONAL TRADE
2.1 Introduction
2.2 Business Preparatory Work
2.3 Business Negotiation and Establishment of Contract
2.4 Export and Import Documentation
2.5 The Performance of an Export Contract
EXERCISES
Unit Three BUSINESS NEGOTIATION
3.1 Overview of Business Negotiation
3.2 The Principles of Business Negotiation
3.3 Preparation for Negotiation
3.4 General Procedures in Business Negotiation
3.5 Negotiation Strategies and Tactics
3.6 Language for Negotiation
3.7 Cultural Influence on Negotiation
EXERCISES
Unit Four INTERNATIONAL TRADE TERMS
4 .1 Definition of International Trade Terms
4 .2 The Role of International Trade Terms
4 .3 International Rules and Practices on Trade Terms
4 .4 Ways to Select a Price Trade
EXERCISES
Unit Five PRICING PRINCIPLES
5.1 How to Determine the Price for Imports and Exports？
5.2 Selection of Money of Account
5.3 Commission and Discount
5.4 Pricing Strategies and the Clause of Price
EXERCISES
Unit Six INTERNATIONAL TRANSPORTATION
6.1 Major Modes and the Choice of Mode
6.2 Major Shipping Document——BiU of Lading
6.3 Other Shipping Documents
6.4 Perils and Losses
6.5 Marine Insurance Clauses
6.6 Ocean Marine Cargo Clause of CIC
6.7 Import and Export Cargo Insurance Practices in China
6.8 Shipping Clause and Insurance Clause in the Sales Contract "
EXERCISES
Unit Seven MARKETING
7.1 What Is Marketing？
7.2 Marketing Orientations
7.3 The Nature of Marketing
7.4 Domestic Marketing and International Marketing
7.5 The Marketing Mix
7.6 Marketing Environment
7.7 Market
7.8 Marketing Strategy
7.9 Marketing Research
7.10 Understanding Consumer Behaviour
EXERCISES
Unit Eight PAYMENT TOOLS IN INTERNATIONAL SETTLEMENT
8.1 Introduction
8.2 Credit Instrument——Bill of Exchange
8.3 Credit Instruments——Promissory Note and Cheque
8.4 Documents——Documentary Bill， Commercial Invoice， Packing List and Insurance Policy
EXERCISES
Unit Nine PAYMENT METHODS IN INTERNATIONAL SETTLEMENT
9.1 Introduction
9.2 Remittance
9.3 Collection
9.4 International Factoring and Forfeiting
9.5 Letter of Credit
9.6 Letter of Guarantee and Stand-by Credit
EXERCISES
Unit Ten BUSINESS LETTERS
10.1 Establishing Business Relations
10.2 Inquiry Letter
10.3 Offers， Counter-offers and Declining Offers
10.4 Order and Order Acceptance
10.5 Complaints and Claims
EXERCISES
References
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