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商务英语听说教程(学生用书)

商务英语听说教程(学生用书)

作者:伍巧芳 主编

出版社:北京大学出版社

出版时间:2010-04-01

ISBN:9787301168219

定价:¥14.00

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内容简介
  《商务英语听说教程》是一本为高等学校全日制本专科生编写的商务英语教材,也可以作为高等学校夜大、函大的听说教材。《商务英语听说教程(学生用书)》为上海市教委专项学科建设项目之一“法商外语教学论”中的一个子项目。《商务英语听说教程(学生用书)》共12单元,每单元都涉及一个商务活动主题,其中的听力练习和口语活动均围绕该主题进行。本教材的特色主要表现在以下几个方面:本教材将真实的商务活动与英语教学充分融为一体。将角色扮演和案例学习等体验式学习引入课堂。教学设计严谨,为体验式学习打好基础。
作者简介
暂缺《商务英语听说教程(学生用书)》作者简介
目录
Unit 1 Corporate Culture
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: About Management Worldwide Ltd.
  Listening 2: About IKEA
  Listening 3: About IKEA (continued)
  Listening 4: Briefing on Some Companies' Corporate Culture
 Part C Video Clip
 Part D Home Listening: The NEW GE Corporate Culture
Unit 2 Interview
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Dialogue 1
  Listening 2: Dialogue 2
  Listening 3: Passage-Making a Good Impression
 Part C Video Clip
 Part D Home Listening: Getting an Interview
Unit 3 Job and Career
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Why They Like Their Jobs
  Listening 2: How They View Their Jobs
 Part C Video Clip
 Part D Home Listening: What I Like About My Job
Unit 4 Entrepreneurs
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: What Do You Need to Be an Entrepreneur?
  Listening 2: Emerging Market Pioneer--Jack Ma
 Part C Video Clip
 Part D Home Listening: A Radio Interview
Unit 5 Making Arrangements
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Arranging a Conference
  Listening 2: Confirming Conference Arrangements
  Listening 3: Arranging for a Business Trip
 Part C Video Clip
 Part D Home Listening: Asad's Schedule
Unit 6 Business Traveling
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Security Check; Major Responsibility of a Secretary
  Listening 2: Checking in to a Hotel
  Listening 3: Attending a Trade Show
 Part C Video Clip
 Part D Home Listening: Welcoming Visitors
Unit 7 Business Visit and Entertainment
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Booking Tickets
  Listening 2: Arranging a Visit
  Listening 3: First Visit
 Part C Video Clip
 Part D Home Listening: Business Meals and Dining Out
Unit 8 Business Meetings
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: A Meeting on Cutting the Budget
  Listening 2: Arrangement of a Sales Conference
  Listening 3: A Conference on Carrying out a New Plan
 Part C Video Clip
 Part D Home Listening: A Meeting on Solving Problems
Unit 9 Presentation
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Product Presentation
  Listening 2: First Day at JPC
 Part C Video Clip
 Part D Home Listening: Business Knowledge
Unit 10 Business Negotiations
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Negotiation: Getting Started
  Listening 2: Negotiation: Bargaining
  Listening 3: Negotiation: Closing the Deal
 Part C Video Clip: "I Quit" Position in Negotiations
 Part D Home Listening: An Interview: Negotiation Strategy
Unit 11 Advertising and Marketing
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Analyzing Techniques of Advertising
  Listening 2: How McDonald's Revolutionized Marketing 30 Years Ago
 Part C Video Clip
 Part D Home Listening: Reebok Launches Ad Campaign
Unit 12 Solving Problems
 Part A Getting Started
 Part B Listening Tasks
  Listening 1: Delivery Problem
  Listening 2: Settling Claims
  Listening 3: Negotiation Tips
 Part C Video Clip
 Part D Home Listening: Interview with an Negotiation Expert
References
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