书籍详情
旅游学：原理与实践（第4版 旅游管理英文原版）
作者：（英）克里斯·库珀，约翰·弗莱彻，艾伦·法伊奥，戴维·吉尔伯特，斯蒂芬·万希尔
出版社：东北财经大学出版社
出版时间：2010-03-01
ISBN：9787811229417
定价：¥68.00
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内容简介
本书既注重同国际学术接轨，又反映我国旅游发展与研究的现状。书中使用的资料和例证新鲜生动，全面反映旅游业的最新动态。非常适合本科阶段的旅游管理专业的学生研读，同时从事旅游工作并且希望更多地了解旅游业的结构、各种旅游活动的人士，也可以通过阅读本书对旅游业有一个全面的认识和了解。
作者简介
暂缺《旅游学：原理与实践（第4版 旅游管理英文原版）》作者简介
目录
0 An Introduction to Tourism
PART 1 TOURISM DEMAND
1 Managing Tourism Demand
2 Tourism Consumer Behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and Forecasting
PART 2 THE TOURISM DESTINATION
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
10 Tourism under Crises
PART 3 THE TOURISM SECTOR
11 Attractions
12 Accommodation
13 Intermediaries
14 Transportation
15 Public Sector and Policy
16 Destinations
PART 4 MARKETING FOR TOURISM
17 Managing Marketing for Tourism
18 Marketing Planning
19 Marketing Mix Applications
20 Information Technology in Tourism
PART 5 TOURISM FUTURES
21 The Future of Tourism
Glossary
PART 1 TOURISM DEMAND
1 Managing Tourism Demand
2 Tourism Consumer Behaviour
3 Measuring Demand for Tourism
4 Tourism Demand Determinants and Forecasting
PART 2 THE TOURISM DESTINATION
5 The Economic Impact of Tourism
6 The Environmental Impact of Tourism
7 The Socio-cultural Impact of Tourism
8 Sustainable Tourism
9 Tourism and Development Planning
10 Tourism under Crises
PART 3 THE TOURISM SECTOR
11 Attractions
12 Accommodation
13 Intermediaries
14 Transportation
15 Public Sector and Policy
16 Destinations
PART 4 MARKETING FOR TOURISM
17 Managing Marketing for Tourism
18 Marketing Planning
19 Marketing Mix Applications
20 Information Technology in Tourism
PART 5 TOURISM FUTURES
21 The Future of Tourism
Glossary
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