电子商务英语

　　《电子商务英语》精选40篇电子商务英语阅读材料，旨在提高学生的阅读与写作能力，拓宽学生的知识面，使其理解并掌握电子商务的基本概念、原理及发展趋势，从而促进学生外语技能与专业知识的全面发展。《电子商务英语》共分10个单元。每个单元涉及电子商务的一个主题，主要包括电子商务的基本概念、电子市场的基本架构、B2C电子商务、B2B电子商务、电子商务中的客户行为及客户服务、电子商务的技术架构、移动商务的发展、电子营销、电子商务中的支付体系以及电子商务涉及的法律道德问题。每个单元以阅读训练为主，并提供科技英语翻译及写作技巧点拨，以帮助学生在提高阅读能力的同时，加强写作能力的训练。《电子商务英语》可作为高等院校电子商务及相关专业本科生与研究生的教材，也可供读者自学使用。

暂缺《电子商务英语》作者简介

UNIT 1 Brief Introduction to E-commerce
　Text
　The Emergence of E-commerce
　Supplementary Reading 1
　E-commerce in China
　Supplementary Reading 2
　Amazon--Before and After
　Supplementary Reading 3
　Should E-commerce Be Taxed Like Any Other 　Commerce
　参考译文
UNIT 2 E-commerce Market Mechanism
　Text
　Electronic Marketplaces
　Supplementary Reading 1 eBay--The Juggernaut of 　E-marketplaces
　Supplementary Reading 2
　Collaborative Commerce--The Next Big Trend in 　Partnering
　Supplementary Reading 3
　Making the Web Just another Venue for Trade-Shows
　参考译文
UNIT 3 Business-to-Customer E-commerce
　Text
　Yesterday, Today and Tomorrow of B2C E-commerce
　Supplementary Reading 1
　B2B vs B2C--More Than Just a Letter
　Supplementary Reading 2
　FAQ for B2C
　Supplementary Reading 3
　What is the Difference between B2C and B2B
　参考译文
UNIT 4 Business-to-Business E-commerce
　Text
　Business-to-Business E-commerce
　Supplementary Reading 1 B2B Marketing Strategies
　Supplementary Reading 2 E-Commerce Procurement 　Management
　Supplementary Reading 3
　Research on Partner-Choosing and Web Services for B2B E-commerce in Virtual Enterprises
　参考译文
UNIT 5 Consumer Behavior and Customer Services in 　E-commerce
　Text
　Customer Behavior Affects E-commerce 　Competitiveness
　Supplementary Reading 1
　E-commerce Report: Technology that promises to 　analyze sales data more simply and quickly could alter customer interactions
　Supplementary Reading 2
　Improving Customer Experience:Usability Testing Is Not Enough
　Supplementary Reading 3
　Five Myths in E-Commerce about Personalization
　参考译文
UNIT 6 Technical Infrastructure of E-commerce
　Text
　Database
　Supplementary Reading 1
　Two Technical Infrastructures of E-commerce--Data Management and Computer Network
　Supplementary Reading 2
　Intemet
　Supplementary Reading 3
　Communities in Cyberspace
　参考译文
UNIT 7 Mobile Commerce
　Text
　Mobile Commerce
　Supplementary Reading 1
　M-commerce Security Challenges and Solution
　Supplementary Reading 2
　M-commerce at Helsana Health Insurance
　Supplementary Reading 3
　M-commerce in China
　参考译文
UNIT 8 Online Marketing
　Text
　E-marketing
　Supplementary Reading 1
　E-marketing Strategy and Tesco's E-marketing 　Campaign
　Supplementary Reading 2
　Google and Financial Crisis
　Supplementary Reading 3
　Search Engine Optimization
UNIT 9 Payment System in E-commerce
　Text
　Electronic Payment
　Supplementary Reading 1
　Electronic Funds Transfer
　Supplementary Reading 2
　Untraceable Digital Cash, Information Markets, and BlackNet(1)
　Supplementary Reading 3
　Untraceable Digital Cash, Information Markets, and BlackNet(2)
　参考译文
UNIT 10 Law, Ethics in E-commerce
　Text
　Computer Security
　Supplementary Reading 1 Computer Virus
　Supplementary Reading 2 The Law of the Web for 　Businesses
　Supplementary Reading 3 Privacy and 　Confidentiality in an E-commerce World
　参考译文
Key to Exercises
References