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财经英语阅读

财经英语阅读

作者:朱琳 主编

出版社:北京大学出版社

出版时间:2010-02-01

ISBN:9787811179521

定价:¥29.00

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内容简介
  《财经英语阅读》共12章,内容涉及国际经济全球化、货币市场、银行业、保险、财务管理、税收、会计、审计等。每章由三个单元组成,每个单元含有学习目标、导入、课文、阅读技巧、注释、专业词汇表和习题。本教材内容新颖,编排合理,生词量及习题难度适中。本教材适合高职高专院校审计、会计、金融等财经类专业的学生使用,也可作为相关行业从业人员提高英语水平的培训教材。
作者简介
暂缺《财经英语阅读》作者简介
目录
Chapter One Economic Globalization
 Text A Introduction to Economic Globalization.
 Text B Sub-prime Mortgage Crisis
 Text C Financial Crisis Tests Durability of Globalization
Chapter Two Money Market
 Text A Introduction to Money Market
 Text B Money Market Mutual Funds
 Text C Fed Announces New Plan to Help Money Market Funds
Chapter Three Banking,
 Text A Introduction to Banking
 Text B The Banking Industry in China
 Text C EU Fudge on Bank Reform
Chapter Four Investment
 Text A Introduction to Investment Company
 Text B Venture Investment
 Text C How to Make Investment in Stock Market
Chapter Five Insurance
 Text A Introduction to Insurance
 Text B Risk
 Text C How to Drive Down the Cost of Car Insurance
Chapter Six Business Management
 Text A Introduction to Managers and Management
 Text B Management by Objectives
 Text C You Can't Learn Management in a Classroom
Chapter Seven Financial Management
 Text A Introduction to Financial Management
 Text B The Financial Market
 Text C Silent Disaster Tens of billions of dollars in financing arrangements are in trouble
Chapter Eight Taxation
 Text A Introduction to Taxation
 Text B Principle and Types of Taxation
 Text C The Last Tax-free Christmas Online
Chapter Nine Accounting
 Text A Introduction to Accounting
 Text B Financial Statements of Accounting
 Text C Accounting Ethic
Chapter Ten Auditing
 Text A Introduction to Audit
 Text B Audit Report
 Text C Who Will Protect Public from Leaders Like Enron's
Chapter Eleven Marketing
 Text A Introduction to Marketing
 Text B Marketing Research
 Text C Marketing Strategies for Fast-Moving Consumer Goods
Chapter Twelve E-business
 Text A Introduction to E-business
 Text B The Advantages and Disadvantages of E-commerce
 Text C E-business: Opportunity or Peril
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