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汽车商务英语

汽车商务英语

作者:虞兰,易霞妮 主编

出版社:上海交通大学出版社

出版时间:2009-09-01

ISBN:9787313059376

定价:¥36.00

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内容简介
  《汽车商务英语》以汽车商务及汽车营销专业学生所必须掌握的汽车知识与汽车营销知识为出发点,选编了汽车及汽车产业、车型分类、汽车构造、技术参数、配置和汽车驾驶常识,以及汽车品牌专卖店的介绍、汽车销售过程与技巧、二手车销售、汽车广告与促销、汽车保险和汽车租赁等方面的内容。全书共19章,每章的内容包括课文、生词与术语、注释、练习和阅读材料。《汽车商务英语》可作为汽车营销和汽车商务专业的在校本科生及高职学生专业英语课程教材,亦可供汽车商务和汽车营销从业人员及汽车爱好者参考。
作者简介
暂缺《汽车商务英语》作者简介
目录
Chapter One Automobiles
  Chapter Two Car Body Types
  Chapter Three Automotive Engine Operation
  Chapter Four Automotive Engine Construction
  Chapter Five Chassis (Ⅰ)
  Chapter Six Chassis ( Ⅱ )
  Chapter Seven Instrument Panel, Vehicle Escutcheon and Technical Specifications
  Chapter Eight Car Equipment
  Chapter Nine Basic Skills, Laws and Safety on Driving Cars
  Chapter Ten Merchandising Vehicles through Franchised Dealerships
  Chapter Eleven Responsibilities of Automotive Sales Professionals
  Chapter Twelve Car-Sale Process
  Chapter Thirteen Car-Sale Techniques
  Chapter Fourteen Used Vehicle Sales
  ChaPter Fifteen Automotive Financing and Insurance
  Chapter Sixteen Car Renting and Leasing
  Chapter Seventeen Automotive Advertising and Sales Promotion
  Chapter Eighteen Business Etiquette
  Chapter Nineteen Automotive Sales Documentation
  Appendix Ⅰ Vocabulary
  Appendix Ⅱ The Common Abbreviations of Automotive Business
  Appendix Ⅲ Answers to the Exercises
  REFERENCES
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