书籍详情
电子商务英语
作者:徐小贞 总主编
出版社:东北财经大学出版社
出版时间:2008-10-01
ISBN:9787811224511
定价:¥25.00
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内容简介
《电子商务英语》具有六大鲜明特色:1.与时俱进的课程设置:与国内外高校电子商务专业教学改革新进展保持同步。2.合理先进的代型设计:定位于“产学研结合”,着眼于“双证沟通”,涉足于“创新教育”,突出“高等应用性”,充分展示既定成果,也适当关注“问题意识”。3.能力本位的人才模式:坚持整合论意义上的“知识教育、技能训练和能力培养三者统一”。4.简明优化的教学内容:按照“先进、精简、适用”的原则对教学内容进行优化重组。5.典型到位的案例穿插:章首的“引例”,节内的“微型案例”,章后的“中型案例”与书后的“综合案例”融为一体。6.系统完备的教辅支持:免费提供网络教辅系列,“PPT教学课件”、“章后习题参考答案与提示”、“综合案例分析提示”、“综合实训教学建议”、“综合讨论教学引导”、“试题题库”等一应俱全。
作者简介
暂缺《电子商务英语》作者简介
目录
Unit 1 Why E-Commerce
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 2 E-Commerce Business Models
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 3 E-Commerce Pros and Cons
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 4 E-Payment in E-Commerce
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 5 The Internet & World Wide Web
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 6 Internet Security
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 7 E-Commerce Value Chain
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 8 Online Advertising
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 9 Internet Taxation & Legislation
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 10 The Future of E-Commerce
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on lnternet
主要参考文献
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 2 E-Commerce Business Models
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 3 E-Commerce Pros and Cons
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 4 E-Payment in E-Commerce
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 5 The Internet & World Wide Web
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 6 Internet Security
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 7 E-Commerce Value Chain
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 8 Online Advertising
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 9 Internet Taxation & Legislation
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on Internet
Unit 10 The Future of E-Commerce
Learning Targets
Lead-in Activities
News Listening
Text
Tasks on the Text
Literature Reading on lnternet
主要参考文献
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