书籍详情
商务旅游英语教程
作者：黄瑛 主编
出版社：华中科技大学出版社
出版时间：2009-04-01
ISBN：9787560952475
定价：¥20.80
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内容简介
在商务旅游以巨大的发展潜力和发展业绩，成为世界旅游市场重要组成部分的背景下，《商务旅游英语教程》应运而生了。本教材共16个单元，每个单元有1篇主课文和1篇拓展阅读。主课文包含阅读材料、单词和短语的注释、课后练习。课后练习有词汇测验、阅读理解、翻译和写作等训练内容。拓展阅读包含阅读材料和词汇。本教材试图做到具有引导性，能为商务旅游人士、旅游从业人员、英语和旅游专业本科生更好地熟悉不同国家的风俗习惯、礼仪礼节起到具体的引导作用。本教材具有广博性，内容涉及旅行、国际商务、国际会展、国际体育运动等方面；具有适用性，特别适用于普通理工科高校、师范类高校和独立学院开设英语专业的本科生，难度基本适合英语专业二、三年级学生。
作者简介
暂缺《商务旅游英语教程》作者简介
目录
Unit 1 Culture(Ⅰ)
Main Text The Meaning of Culture
Supplementary Reading Intangible Cultural Heritage on UNESCO List
Unit 2 Culture(Ⅱ)
Main Text Cross-cultural Management and Training
Supplementary Reading The Impact of Culture on Business
Unit 3 Tourism
Main Text Global Code of Ethics for Tourism
Supplementary Reading Ecotourism
Unit 4 Travel
Main Text Travel and Tourism
Supplementary Reading A Future Role for Travel Management
Unit 5 Food and Beverage(Ⅰ)
Main Text Food Culture
Supplementary Reading Early Chinese Food History
Unit 6 Food(Ⅱ)
Main Text Food Safety at Temporary Events
Supplementary Reading Contaminated Milk Powder Reveals Safety Issue
Unit 7 Hotel related English(I)
Main Text Three Important Departments of a Hotel
Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows
Unit 8 Hotel-related English(Ⅱ)
Main Text The History of Hotels：From Economic tO Extravagant
Supplementary Reading Hostels
Unit 9 Business Management
Main Text Business Management in Canada
Supplementary Reading Uncommon Loyalty
Unit 10 Business Marketing
Main Text The Marketing Management
Supplementary Reading Top Five Ways to Sell Innovation
Unit 11 Negotiation
Main Text Negotiating
Supplementary Reading Cross Cultural Negotiation
Unit 12 Logistics
Main Text A Brief Introduction to Logistics
Supplementary Reading A Logistics Revolution
Unit 13 Transportation
Main Text The Transportation System in Australia
Supplementary Reading The Subway System
Unit 14 International Conferences
Main Text A Brief Introduction to APEC
Supplementary Reading International Business Meetings。
Unit 15 International Exhibition
Main Text Historical Background of Expo
Supplementary Reading China and Expo
Unit 16 Sports Tourism
Main Text Sports Tourism
Supplementary Reading Major Sport Events and Tourism Impacts
Keys to Exercises
参考文献
Main Text The Meaning of Culture
Supplementary Reading Intangible Cultural Heritage on UNESCO List
Unit 2 Culture(Ⅱ)
Main Text Cross-cultural Management and Training
Supplementary Reading The Impact of Culture on Business
Unit 3 Tourism
Main Text Global Code of Ethics for Tourism
Supplementary Reading Ecotourism
Unit 4 Travel
Main Text Travel and Tourism
Supplementary Reading A Future Role for Travel Management
Unit 5 Food and Beverage(Ⅰ)
Main Text Food Culture
Supplementary Reading Early Chinese Food History
Unit 6 Food(Ⅱ)
Main Text Food Safety at Temporary Events
Supplementary Reading Contaminated Milk Powder Reveals Safety Issue
Unit 7 Hotel related English(I)
Main Text Three Important Departments of a Hotel
Supplementary Reading China’S Budget Hotel Industry Is Booming as Tourism Grows
Unit 8 Hotel-related English(Ⅱ)
Main Text The History of Hotels：From Economic tO Extravagant
Supplementary Reading Hostels
Unit 9 Business Management
Main Text Business Management in Canada
Supplementary Reading Uncommon Loyalty
Unit 10 Business Marketing
Main Text The Marketing Management
Supplementary Reading Top Five Ways to Sell Innovation
Unit 11 Negotiation
Main Text Negotiating
Supplementary Reading Cross Cultural Negotiation
Unit 12 Logistics
Main Text A Brief Introduction to Logistics
Supplementary Reading A Logistics Revolution
Unit 13 Transportation
Main Text The Transportation System in Australia
Supplementary Reading The Subway System
Unit 14 International Conferences
Main Text A Brief Introduction to APEC
Supplementary Reading International Business Meetings。
Unit 15 International Exhibition
Main Text Historical Background of Expo
Supplementary Reading China and Expo
Unit 16 Sports Tourism
Main Text Sports Tourism
Supplementary Reading Major Sport Events and Tourism Impacts
Keys to Exercises
参考文献
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