书籍详情
商务英语读写教程8
作者：王正元 总主编；方笑君 分册主编
出版社：机械工业出版社
出版时间：2009-05-01
ISBN：9787111255918
定价：¥39.80
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内容简介
伴随着经济全球化和我国经济国际化的进程，国内外大中型企业、跨国公司等对既懂商务又会英语的复合型人才的需求与日俱增，这也促进了我国高等教育商务英语专业的快速发展。目前，全国有700多所高等院校开设了外贸英语、商务英语等课程，工商管理、金融等商科专业也都开设了以商务为核心内容的英语课程，部分院校甚至设立了商务英语专业。近几年来，全国性的商务英语教学、学术研讨会频频召开。我国国际商务的快速发展、人才市场对商务英语人才的强劲需求以及外语就业市场人才多元化推动了英语专业的教学改革和教材建设，各院校都迫切需要一套能体现商务特色与人才培养规格相适应的新教材，以改变英语教材与人才培养和需求不相适应的状况。商务英语属于专门用途英语，国外大学多将其归为ESP（English for specialPurposes）。目前，我们国内这样系统的专业教材并不是很多。王正元教授领衔总主编、由全国20余所大学40余名英语教授、副教授、讲师历时两年多编写的这套“新时代大学商务英语系列教材”是我国高等教育商务英语教材建设的一个新成果。这套教材共14本，包括读写、视听说、写作、口译，涵盖了商务英语的基本主体课程。编者基于“商务知识+英语能力=核心竞争力”的编写理念，力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富，英语操练有的放矢，凸显了人才培养规格，给这套教材带来了亮点。
作者简介
暂缺《商务英语读写教程8》作者简介
目录
序
前言
Unit 1 Multinational Enterprises
Text A What Are They
Text B Honda in North America
Unit 2 Ethics in Business
Text A Spain Makes a Stand Against Financial Scandals
Text B Ethics in the lnfosphere
Unit 3 Quality Management Standards Program
Text A The Quality Management System Stand~ds
Text B ISO 9000 System Described and Interpreted for FIS
Unit 4 Technology Transfer
Text A What Is Technology Transfer?
Text B Technology Transfer Program of University of California
Unit 5 Intellectual Property
Text A What Is Intellectual Property or lP7
Text B Mine Games Companies Are Coming Intellectual Property
Unit 6 Joint Ventures
Text A Joint Ventures-Your Unlimited Opportunity
Text B Can ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?
Unit 7 Cargo Insurance
Text A The Importance of Cargo Insurance
Text B Rapid Growth in the Chinese Insurance Market
Unit 8 The Banking Firm
Text A The Bank Balance Sheet
Text B What the Banks Must Do
Unit 9 Working Overseas
Text A Global Managers for Global Businesses
Text B Cross—cultural Misinterpretation
Unit 10 Project Management
Text A What Is Project Management?
Text B Project Management Is about Lessons—to—Learn
Unit 11 Chain Store Operation
Text A Franchising
Text B A Finger—lickins Good Time in China
Unit12 Giobalization
Text A Will WalMart Take Over the World?
Text B Globalization
Unit 13 Acquisition
Text A What Is Acquisition?
Text B Merrill Lynch in Japan
Unit 14 The Political Economy of International Trade
Text A The USS Yuan Rhetoric Carries Trade Risks
Text B Political Arguments for Government Intervention in International Trade
Unit 15 Public Relations
Text A A Crisis of Confidence—CEO Nasser Scrambles to Contain the Tire Problem
Text B Public Relations
Answer Keys
Reference
前言
Unit 1 Multinational Enterprises
Text A What Are They
Text B Honda in North America
Unit 2 Ethics in Business
Text A Spain Makes a Stand Against Financial Scandals
Text B Ethics in the lnfosphere
Unit 3 Quality Management Standards Program
Text A The Quality Management System Stand~ds
Text B ISO 9000 System Described and Interpreted for FIS
Unit 4 Technology Transfer
Text A What Is Technology Transfer?
Text B Technology Transfer Program of University of California
Unit 5 Intellectual Property
Text A What Is Intellectual Property or lP7
Text B Mine Games Companies Are Coming Intellectual Property
Unit 6 Joint Ventures
Text A Joint Ventures-Your Unlimited Opportunity
Text B Can ChongqingS$200 Billion Upgrade Shift ChinaS Center of Gravity?
Unit 7 Cargo Insurance
Text A The Importance of Cargo Insurance
Text B Rapid Growth in the Chinese Insurance Market
Unit 8 The Banking Firm
Text A The Bank Balance Sheet
Text B What the Banks Must Do
Unit 9 Working Overseas
Text A Global Managers for Global Businesses
Text B Cross—cultural Misinterpretation
Unit 10 Project Management
Text A What Is Project Management?
Text B Project Management Is about Lessons—to—Learn
Unit 11 Chain Store Operation
Text A Franchising
Text B A Finger—lickins Good Time in China
Unit12 Giobalization
Text A Will WalMart Take Over the World?
Text B Globalization
Unit 13 Acquisition
Text A What Is Acquisition?
Text B Merrill Lynch in Japan
Unit 14 The Political Economy of International Trade
Text A The USS Yuan Rhetoric Carries Trade Risks
Text B Political Arguments for Government Intervention in International Trade
Unit 15 Public Relations
Text A A Crisis of Confidence—CEO Nasser Scrambles to Contain the Tire Problem
Text B Public Relations
Answer Keys
Reference
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