书籍详情
商务英语谈判
作者：王秀萍，李全福 主编
出版社：浙江大学出版社
出版时间：2009-03-01
ISBN：9787308066617
定价：¥22.00
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内容简介
《商务英语谈判》为浙大出版社组织编写的高职高专商务英语、应用英语专业规划教材之一。本教材按照以就业为导向、以工学结合为特征、以英语语言在涉外商务谈判中的实际应用为宗旨进行编写。在编写过程中充分考虑高职高专学生的特点，强调够用为度、突出实训的编写理念。本教材共设16个单元，课内教学32课时，可用多媒体教学，能满足一个学期的学习需要。根据涉外谈判的特点，本教材每单元设四大基本板块：主题知识阅读。本教材以谈判环节为主线，设计一系列进出口贸易谈判中的常见主题。各主题知识介绍分布在各单元之中，一单元一主题。主题知识阅读，意在引出谈判对话的内容和使同学熟悉谈判中常用的商务词汇。本板块为一小篇英文文章，一般为100—200字左右。主题知识阅读前后设问答、讨论、理解题，引导同学概括性地了解本单元的主题内容。谈判英语会话。每单元分别设计两篇一对一范例会话，内容紧贴主题，并将常用商务口语交谈中的重要句型平均分配在各单元中，使学生在学习完课文后能较准确地掌握有关专业术语、英语相关表达方式和专业知识。会话板块练习题引导同学做课堂即时会话练习，一般为两个同学一组，务使同学当堂掌握若干口语句型。谈判知识与技巧。对谈判知识与技巧的灵活应用是提高企业和商品竞争力的重要因素，因此参加谈判人员要掌握一些这方面的知识和技巧。本教材对常用的知识和技巧作了简单的介绍，每单元一题，以小贴士的形式穿插在各单元之中。每个小贴士仍设讨论题，引导同学深入理解并正确使用谈判知识与技巧。模拟谈判。就本单元的主题内容，进行模拟谈判。
作者简介
暂缺《商务英语谈判》作者简介
目录
UNIT 1 Business Negotiations 商务谈判
1.1 Pre-reading Activities
1.2 Oral Praceice
1.3 Negotiation Skills
1.4 Situational Dialogue Design
UNIT 2 Establislung Business Relations 建立业务关系
2.1 Pre-reading Activities
2.2 Oral Practice
2.3 Negotiation Skills
2.4 Situational Dialogue Design
UNIT 3 Inquiry and Offer 询盘和发盘
3.1 Pre-reading Activities
3.2 Oral Practice
3.3 Negotiation Skills
3.4 Situational Dialogue Design
UNIT 4 Counter-offer 还盘
4.1 Pre-reading Activities
4.2 Oral Practice
4.3 Negotiation Skills
4.4 Situational Dialogue Design
UNIT 5 Price 价格
5.1 Pre-reading Activities
5.2 Oral Practice
5.3 Negotiation Skills
5.4 Situational Dialogue Design
UNIT 6 Commission 佣金
6.1 Pre-reading Activities
6.2 Oral Practice
6.3 Negotiation Skills
6.4 Situational Dialogue Design
UNIT 7 Terms of Payment 付款条件
7.1 Pre-reading Activities
7.2 Oral Practice
7.3 Negotiation Skills
7.4 Situational Dialogue Design
UNIT 8 Packing 包装
8.1 Pre-reading Activities
8.2 Oral Practice
8.3 Negotiation Skills
8.4 Situational Dialogue Design
UNIT 9 Insurance 保险
9.1 Pre-reading Activities
9.2 Oral Practice
9.3 Negotiation Skills
9.4 Situational Dialogue Design
UNIT 10 Shipment 装运
10.1 Pre-reading Activities
10.2 Oral Practice
10.3 Negotiation Skills
10.4 Situational Dialogue Design
UNIT 11 Agency 代理
11.1 Pre-reading Activities
11.2 Oral Practice
11.3 Negotiation Skills
11.4 Situational Dialogue Design
UNIT 12 Signing the Contract 签订合同
UNIT 13 Complaints and Claims 投诉和索赔
UNIT 14 Investment 投资
UNIT 15 Special Project 1 特殊案例1
UNIT 16 Special Project 2 特殊案例2
1.1 Pre-reading Activities
1.2 Oral Praceice
1.3 Negotiation Skills
1.4 Situational Dialogue Design
UNIT 2 Establislung Business Relations 建立业务关系
2.1 Pre-reading Activities
2.2 Oral Practice
2.3 Negotiation Skills
2.4 Situational Dialogue Design
UNIT 3 Inquiry and Offer 询盘和发盘
3.1 Pre-reading Activities
3.2 Oral Practice
3.3 Negotiation Skills
3.4 Situational Dialogue Design
UNIT 4 Counter-offer 还盘
4.1 Pre-reading Activities
4.2 Oral Practice
4.3 Negotiation Skills
4.4 Situational Dialogue Design
UNIT 5 Price 价格
5.1 Pre-reading Activities
5.2 Oral Practice
5.3 Negotiation Skills
5.4 Situational Dialogue Design
UNIT 6 Commission 佣金
6.1 Pre-reading Activities
6.2 Oral Practice
6.3 Negotiation Skills
6.4 Situational Dialogue Design
UNIT 7 Terms of Payment 付款条件
7.1 Pre-reading Activities
7.2 Oral Practice
7.3 Negotiation Skills
7.4 Situational Dialogue Design
UNIT 8 Packing 包装
8.1 Pre-reading Activities
8.2 Oral Practice
8.3 Negotiation Skills
8.4 Situational Dialogue Design
UNIT 9 Insurance 保险
9.1 Pre-reading Activities
9.2 Oral Practice
9.3 Negotiation Skills
9.4 Situational Dialogue Design
UNIT 10 Shipment 装运
10.1 Pre-reading Activities
10.2 Oral Practice
10.3 Negotiation Skills
10.4 Situational Dialogue Design
UNIT 11 Agency 代理
11.1 Pre-reading Activities
11.2 Oral Practice
11.3 Negotiation Skills
11.4 Situational Dialogue Design
UNIT 12 Signing the Contract 签订合同
UNIT 13 Complaints and Claims 投诉和索赔
UNIT 14 Investment 投资
UNIT 15 Special Project 1 特殊案例1
UNIT 16 Special Project 2 特殊案例2
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