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商务英语选读

商务英语选读

作者:罗虹,陆志兴 编著

出版社:武汉大学出版社

出版时间:2009-01-01

ISBN:9787307067721

定价:¥28.00

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内容简介
  《商务英语选读》修订注重结合英语经贸专业类学生的特点,在编写设计上重点突出国际商务活动相关的内容,增加专业术语和知识。同时,强调对学生英语基本技能的培养和训练,努力提高学生实际运用英语的能力,培养全面发展复合型国际商务人才。为了适应国际经济形势的变化和满足我国外贸教育发展的需求,此次编者对《商务英语选读》进行了全面的修订和补充,使内容和质量更为充实和完善。
作者简介
暂缺《商务英语选读》作者简介
目录
Chapter 1 Cross Culture of Business
Section I
  Text A Aspects of Culture ( I )
  Reading Passage 1, Passage 2
Section II
  Text B Aspects of Culture ( II )
  Reading Passage 3, Passage 4
Reading Skill Prereading
Chapter 2 Business Etiquette
Section I
  Text A Everyday Etiquette for Office Life
  Reading Passage 1, Passage 2
Section II
  Text B Handshakes
  Reading Passage 3, Passage 4
Reading Skill Speed Reading
Chapter 3 Insurance
Section I
  Text A Insurance and Its Functions
  Reading Passage 1, Passage 2
Section lI
  Text B Types of Insurance Coverage
  Reading Passage 3, Passage 4
Reading Skill Skimming
Chapter 4 Global Corporations
Section I
  Text A Multinationals
  Reading Passage 1, Passage 2
Section II
  Text B The Ups and Downs of Sanyo
  Reading Passage 3, Passage 4
Reading Skill Scanning
Chapter 5 Successful Businessmen
Section I
  Text A Inspiration and Hard Work Made Me an Entrepreneur
  Reading Passage 1, Passage 2
Section H
  Text B Malcolm McLean
  Reading Passage 3, Passage 4
Reading Skill Context Clues
Chapter 6 Economy and Business
Section I
  Text A Big-Thinking Chinese HDTV Maker Looks to the U.S. Market
  Reading Passage 1, Passage 2
Section lI
  Text B Pepsi Gets Street Smart
  Reading Passage 3, Passage 4
Reading Skill Main Idea
Chapter 7 Advertisements
Section I
  Text A The Advertising Standards Authority:An Advertising Watchdog
  Reading Passage 1, Passage 2
Section lI
  Text B Advertising
  Reading Passage 3, Passage 4
Reading Skill Stems and Affixes
Chapter 8 Internet and E-commerce
Section I
  Text A Surfing to Success
  Reading Passage 1, Passage 2
Section II
  Text B Getting World onto Intemet Train
  Reading Passage 3, Passage 4
Reading Skill Paragraph Analysis: Reading for Full Understanding
Keys to Exercises
Vocabulary
References
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