书籍详情
环球商务英语写作教程
作者：（美）杨多纳（Dona J.Young） 编著
出版社：华东师范大学出版社
出版时间：2008-12-01
ISBN：9787561763438
定价：¥48.00
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内容简介
语言问题已经渗透到商务领域各行各业的核心位置，学生一旦掌握了专业的商务英语能力，就奠定了未来成功的基础。许多英语学习者之所以在商务英语学习中举步维艰，常常是因为受到非标准英语口语等因素的干扰，难以熟练掌握商务英语极正式的语言技巧。怎样才能利用地方母语来提升商务英语的能力呢？《环球商务英语写作教程》展示了如何在已有英语基础上，进一步提高商务英语的写作技巧。学生将发现，运用不同语言，其实就像在衣橱里选衣服那样简单，这将促使学生跳出固定模式的束缚，自如地在各种场合运用不同语言。本书采用实用型练习，为学生提供了难能可贵的实践机会，让他们根据现实中的实际交流，掌握写与说的语言选择能力。《环球商务英语写作教程》让选择成为可能！
作者简介
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目录
PREFACE
ACKNOWLEDGMENTS
Unit one LANGUAGE IN CONTEXT
E-Mail Essentials
Basic Parts of E-Mail
E-Mail Format
CHAPTER ONE English for Business Today
Objectives and Learning Inventory
Section A: What Is English?
Language Is a System
Varieties of Standard English
English Readily Adapts to Change
Formal English Is the Global Standard
Section B: What Role Does Local Language Play?
Formal and Informal Language
The Bidialectal Approach: Being Versatile with Language
Language Variety in Your Life
Section C: Learning Language in Context
How to Use This Book
A Problem-Solving Process: Explore, Practice, Apply
The Challenge of Changing Language Patterns
Some Techniques to Get You Started
Practice in Writing Skills: Composing Versus Editing
Pronunciation Lessons
Chapter 1 Summary and Checklist
Chapter 1 End-of-Chapter Activities
CHAPTER TWO Writing Effective Sentences
Objectives and Learning Inventory
Section A: What Is the Sentence Core?
The Verb as Predicate
The Subject
The Sentence Core
Section B: How Do Parts of Speech Work?
Nouns
Verbs
Pronouns
Prepositions
Conjunctions
Adjectives and Adverbs
Articles: Definite and Indefinite
Section C: What Is a Sentence?
Clauses as Fragments
Phrases as Fragments
Chapter 2 Summary and Checklist
Chapter 2 End-of-Chapter Activities
Unit Two ENGLISH IN ACTION
Unit Three PRACTICAL APPLICATIONS
GLOSSARY
INDEX
ACKNOWLEDGMENTS
Unit one LANGUAGE IN CONTEXT
E-Mail Essentials
Basic Parts of E-Mail
E-Mail Format
CHAPTER ONE English for Business Today
Objectives and Learning Inventory
Section A: What Is English?
Language Is a System
Varieties of Standard English
English Readily Adapts to Change
Formal English Is the Global Standard
Section B: What Role Does Local Language Play?
Formal and Informal Language
The Bidialectal Approach: Being Versatile with Language
Language Variety in Your Life
Section C: Learning Language in Context
How to Use This Book
A Problem-Solving Process: Explore, Practice, Apply
The Challenge of Changing Language Patterns
Some Techniques to Get You Started
Practice in Writing Skills: Composing Versus Editing
Pronunciation Lessons
Chapter 1 Summary and Checklist
Chapter 1 End-of-Chapter Activities
CHAPTER TWO Writing Effective Sentences
Objectives and Learning Inventory
Section A: What Is the Sentence Core?
The Verb as Predicate
The Subject
The Sentence Core
Section B: How Do Parts of Speech Work?
Nouns
Verbs
Pronouns
Prepositions
Conjunctions
Adjectives and Adverbs
Articles: Definite and Indefinite
Section C: What Is a Sentence?
Clauses as Fragments
Phrases as Fragments
Chapter 2 Summary and Checklist
Chapter 2 End-of-Chapter Activities
Unit Two ENGLISH IN ACTION
Unit Three PRACTICAL APPLICATIONS
GLOSSARY
INDEX
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