书籍详情
国际商务谈判
作者:卡瑞(Curry,J.E) 著;史兴松 导读
出版社:上海外语教育出版社
出版时间:2009-01-01
ISBN:9787544610698
定价:¥28.00
购买这本书可以去
内容简介
《简明商务英语系列教程10:国际商务谈判》是“简明商务英语系列教程”系列之一。本教程由上海外语教育出版社经过精心策划并推出。这套原版商务英语专业知识阅读教材从美国世界贸易图书出版社最新引进,共12本,涉及商科知识的各个领域,包括国际经济学、国际贸易、管理学、营销学、国际商法、商务谈判、商业伦理、商业文化、商业合同、商业支付等。本系列教材的特点是:知识体系完整,内容简明扼要,语言文字流畅,理论联系实际。为了帮助读者更好地理解商务英语学习所必备的商务专业知识,本套教材组织了阵容强大的专家委员会,还特邀对外经济贸易大学商务英语的专家教授为本系列教材撰写导读,相信一定会对学习者大有裨益。本系列教材可以作为大专院校商务英语、国际贸易、工商管理等专业学生的相关课程的教材,同时也可作为企业各类管理人员的培训教材或辅导资料,以及广大商务英语学习者的自学教程或阅读丛书。
作者简介
Jeffrey Curry,取得过MBA和Ph.D.学位。在北美、亚洲和欧洲国家具有多年贸易、金融和前期市场开发的实践经验。他担任VIEN公司(建于1992年)的经理,主要从事对中国、东盟国家和独联体国家的新兴市场的开发与投资。他是“VIEN新兴市场报告”的主编,其观点被北美、欧洲和亚洲国家的专业投资人员及高校商学院广为参考和使用。他曾经在美国和亚洲担任开发管理、国际经济与金融等课程的教学工作,并著有关于经济及市场营销的书籍。如A Short Course in International Matrketing和A Short Course in International Economics。
目录
Chapter 1: THE ROLE OF THE CHIEF NEGOTIATOR
Small Stage, Big Part
Chapter 2: CHOOSING YOUR TEAM
Big Guns, Little Guns
Chapter 3: CONTROLLING NEGOTIATIONS
Who's Calling the Shots?
Chapter 4: INITIATING NEGOTIATIONS
Getting the Lay of the Land
Chapter 5: FACE-TO-FACE
Sizing Up Your Counterparts
Chapter 6: THE FUNCTION OF BIAS
Perception versus Reality
Chapter 7: SITE SELECTION
How Do You Get There, from Here?
Chapter 8: THE AGENDA
Carve It in Stone
Chapter 9: ABOUT TRANSLATORS
Making Sure Your Message Gets Through
Chapter 10: NEGOTIATING STYLES, PART 1
Major Personal Styles
Chapter 11: NEGOTIATING STYLES, PART 2
Major Team Styles
Chapter 12: PLANNING TO WIN
Success Is a Choice, Not a Result
Chapter 13: COUNTERING PERSONAL STRATEGIES
How to Get the Upper Hand
Chapter 14: COUNTERING TEAM STRATEGIES
How to Keep the Upper Hand
Chapter 15: SELECTING TACTICS
Playing to Win
Chapter 16: CLOSING THE DEAL
Who Makes the Decision?
Chapter 17: REPORTING RESULTS
Is 99 Percent Enough?
Chapter 18: COMMITMENT
The Strain of Implementation
Chapter 19: STRATEGIC AND TACTICAL GUIDELINES BY COUNTRY
Chapter 20: GLOSSARY
Chapter 21: RESOURCES
Small Stage, Big Part
Chapter 2: CHOOSING YOUR TEAM
Big Guns, Little Guns
Chapter 3: CONTROLLING NEGOTIATIONS
Who's Calling the Shots?
Chapter 4: INITIATING NEGOTIATIONS
Getting the Lay of the Land
Chapter 5: FACE-TO-FACE
Sizing Up Your Counterparts
Chapter 6: THE FUNCTION OF BIAS
Perception versus Reality
Chapter 7: SITE SELECTION
How Do You Get There, from Here?
Chapter 8: THE AGENDA
Carve It in Stone
Chapter 9: ABOUT TRANSLATORS
Making Sure Your Message Gets Through
Chapter 10: NEGOTIATING STYLES, PART 1
Major Personal Styles
Chapter 11: NEGOTIATING STYLES, PART 2
Major Team Styles
Chapter 12: PLANNING TO WIN
Success Is a Choice, Not a Result
Chapter 13: COUNTERING PERSONAL STRATEGIES
How to Get the Upper Hand
Chapter 14: COUNTERING TEAM STRATEGIES
How to Keep the Upper Hand
Chapter 15: SELECTING TACTICS
Playing to Win
Chapter 16: CLOSING THE DEAL
Who Makes the Decision?
Chapter 17: REPORTING RESULTS
Is 99 Percent Enough?
Chapter 18: COMMITMENT
The Strain of Implementation
Chapter 19: STRATEGIC AND TACTICAL GUIDELINES BY COUNTRY
Chapter 20: GLOSSARY
Chapter 21: RESOURCES
猜您喜欢