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当代商务英语综合教程3(学生用书)

当代商务英语综合教程3(学生用书)

作者:吕乐

出版社:华东师范大学出版社

出版时间:2008-01-01

ISBN:9787561761717

定价:¥39.80

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内容简介
  《当代商务英语:综合教程3(学生用书)》是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编,高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写,由外籍商务英语专家审定把关。特点:起点、难度适当,符合高职学生的实际特点;注重语言基本功,强化听说读写译技能训练;富有时代特色,商务与语言有机的衔接;重在培养职业能力,适应商务职场的需要;配有光盘、多媒体课件及网站,方便课余巩固。
作者简介
暂缺《当代商务英语综合教程3(学生用书)》作者简介
目录
Acknowledgement
Bookmap
Unit 1
 Text A Spotlight on Copenhagen
 Language in Use
 Text B Lenovo Steps Out Onto Global Stage
Unit 2
 Text A A Coke and a Smile Language in Use
 Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
 Text A The Rich Man and the Poor Man
 Language in Use
 Text B Look up! Big Bucks in Billboards
Unit 4
 Text A The Power of a Blue Box Language in Use
 Text B China's Commercial Ties with EU
Unit 5
 Text A The Value of Time
 Language in Use
 Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
 Text A Delight
 Language in Use
 Text B How to Organize Your Business
Unit 7
 Text A Only Children, Finding the Middle Ground Between Lonely and Lionized
 Language in Use
 Text B Planning a Positive Cash Flow
Unit 8
 Text A British Pub Culture
 Language in Use
 Text B Competitive Strategy and Change Management
Unit 9
 Text A Home
 Language in Use
 Text B Three-point Turn Hyundai in America
Unit 10
 Text A My Bank Account
 Language in Use
 Text B Lessons from the Enron Scandal
Unit 11
 Text A Leave Your Hat On, but Lose the Jeans
 Language in Use
 Text B The lnternet Changes Rules of Game
Unit 12
 Text A One Man Talking
 Language in Use
 Text B Franchising Pros and Cons: Is Franchising Right for You?
 Text A Heard on the Street
 Language in Use
Unit 13
 Text A Heard on the Street
 Language in Use
 Text B Creating a High Performance Culture - Breathe in and ou
Unit 14
 Text A I Know Why the Caged Bird Sing
 Language in Use
 Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
 Text A Flowers in the Sky
 Language in Use
 Text B The Truth Behind the Tagline of KFC
Unit 16
 Text A Black Horse
 Language in Use
 Text B What is "Lean" about Product Development?
Appendix

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