会展礼仪与文化

　　《上海市会展策划与设计本科教育高地会展经济与管理系列教材：会展礼仪与文化》为期出版的《会展英语》、《会展实务英语》的配套教材，专门针对英语文化和礼仪编写而成。《上海市会展策划与设计本科教育高地会展经济与管理系列教材·会展礼仪与文化》由8个单元构成，采用案例导入法编写，既阐述了全展来的礼仪概念和文化理论，也注重了中西方礼仪文化的介绍与对比，同进结合会展案例，系统地介绍了会展礼仪相磁规范和具体技巧。

暂缺《会展礼仪与文化》作者简介

Unit 1 General Introduction
　Part A What is Etiquette and Protocol？
　Part B Etiquette and Protocol in Events and Exhibitions
　Part C Think Rightly：Ethics and Etiquette
　Target Practice

Unit 2 Professional Image for Event Staff
　Part A The Basics of Professional Images
　Part B The Images in Business
　Part C Body Language
　Part D Top Ten Body Language Tips
　Target Practice

Unit 3 Daily Etiquette for Event Staff
　Part A How to Introduce and Be Introduced
　Part B Handshakes
　Part C Business Cards
　Part D Telephone Courtesy
　Part E Appointment and Visiting
　Target Practice

Unit 4 Pre-con Meeting Etiquette
　Part A Invitation Etiquette
　Part B Conference Room Layout and Seating Arrangement
　Part C Formal Event Etiquette--Arrival and Seating
　Target Practice

Unit 5 On-Site Etiquette
　Part A Greeting Etiquette
　Part B Trade Show Booth Etiquette Can Attract Attendees
　Part C Speech Etiquette
　Part D Etiquette of Audience and Listeners
　Part E Negotiation Etiquette
　Part F On-Site Event Orchestration
　Target Practice

Unit 6 Post-Event Etiquette
　Part A Gift-Giving Etiquette
　Part B Business Entertainment
　Part C Table Manners
　Part D Tips for Gift-Giving
　Target Practice

Unit 7 Etiquette in Event Countries
　Part A Europe
　Part B Africa
　Part C The Middle East
　Part D Asia and the Pacific
　Part E America
　Target Practice

Unit 8 Event Ethics， Etiquette and Essentials A～Z
　Target Practice
References