电子商务英语

　　本书是为高职高专学生进行专业英语学习而编写的。在内容的编排上由浅入深，文章难度适中，既具有很强的专业性又具有很好的可读性。本书共有15个单元，课文涉及电子商务简介、因特网简介、企业与电子商务、B2C、B2B、供应链管理、网络营销、客户关系管理、电子商务与物流、网上支付、网络安全、电子商务与税收、网站建设、电子商务发展趋势、电子商务案例。　本书适合高职高专财经类学生使用，也可供相关人员学习使用。

暂缺《电子商务英语》作者简介

Unit One Introduction to E-commerce
　Text Introduction to Ecommerce
　Reading Materials More About E-commerce
　Knowledge Link
　Fun English ordering Fast Food
Unit Two Introduetion to Internet
　Text Introduction to Internet
　Reading Materials Electronic Mail on the Internet
　Knowledge Link Introduction to the WOrld Wide Web
　Fun English Bosses Versus Workers
Unit Three Enterprise and E-commerce
　Text An Introduction to ERP---
　Reading Materials How Can ERP Improve Companies’Business Performance
　Knowledge Link Benefits ERP Can Bring to Companies
　Fun English The Calm CEO
Unit Four B2C
　Text The ABCs of B2C
　Reading Materials Harley-Davidson
　Knowledge Link
　Fun English The Busy Young Businessman
Unit Five B2B
　Text How B2B Works
　Reading Materials Understanding the Supply Chain and EDI
　Knowledge Link Benefits of EDI
　Fun English Men Are Better Friends
Unit Six Supply Chain Management
　Text On Supply Chain Management
　Reading Materials More About Supply Chain Management
　Knowledge Link Why Is Supply Chain Management So Important
　Fun English A Good Response。
Unit Seven Internet Marketing
　Text E-marketing Strategies
　Reading Materials Advertising
　Knowledge Link
　Fun English The Banker’S Tailor-made Suit
Unit Eight Customer Relationship Management
　Text Customer Relationship Management
　Reading Materials How to Implement CRM
　Knowledge Link CRM Channels and Customer Contact Center
　Fun English The Drunk Driver
Unit Nine Ecommerce and Logisties
　Text Understanding Logistics in E-commerce Age
　Reading Materials Measures That Logistics Takes in E-commerce Age
　Knowledge Link The Logistics Requirements
　Fun English A Cheap Mercedes
Unit Ten Online Payments
　Text Online Payments
　Reading Materials DigiCash
　Knowledge Link
　Fun English Their Last Requests
Unit Eleven Internet Security
　Text Firewall
　Reading Materials Public Key Encryption and Digital Signature。
　Knowledge Link
　Fun English What Does Two Hus Two Equal
Unit Twelve Ecommerce and Taxation
　Text Tax Issues-in E-commerce(I)
　Reading Materials Tax Issues in E-commerce(II)
　Knowledge Link Electronic Signatures in Global and National Commerce Act
　Fun English Neither Do I
Unit Thirteen Website Building
　Text Website Building
　Reading Materials How to Promote and Maintain a Website
　Knowledge Link
　Fun English The Bill for$1000
Unit Fourteen The Prospect for E-commerce
　Text The Development and Future of E-commerce
　Reading Materials Is There a Future for E-commerce
　Knowledge Link New Paradigm and New Models of E-commerce
　Fun English The Great Introduction
Unit Fifteen E-commerce Case study
　Text A Case of B2B E-commerce
　Reading Materials Case of Alibaba
　Knowledge Link Introduction to Yahoo
　Fun English Everything Should Be in Balance
References