电子商务专业英语

　　《高职高专“十一五”规划教材：电子商务专业英语》的编写始终贯穿着一切从实用出发的理念，在文章内容、教学要求和信函的写作技巧等方面皆有所创新，并列举了大量来自实际电子商务活动中的原生态选材，包括电子商务的历史、商业模式、成功案例故事、运营机制、发展展望以及网上开店与购物等多方面内容，新颖独特，实践性强，简捷易学。有助于提高学生阅读英文网站的水平和理解英文网站的组织结构，以及如何地道的使用英语处理电子商务活动中的Email、Complain等相关业务。主要适合于高职高专电子商务、国际贸易等专业师生使用，也可以供电子商务及相关专业从业人员的在职培训和自修提高之用。

暂缺《电子商务专业英语》作者简介

Table of Contents
Unit 1Going Close to Ecommerce1
 Ecommerce—It’s More Than Buying and Selling1
 The Interdisciplinary Nature of Ecommerce2
 The Partnership Between the Internet and Business2Unit 2A Brief History of ECommerce and EDI Standard7
 Brief History of Ecommerce7
 EDI Standard8
 Problems Among the Traditional Information Interchange8
 Can EDI Solve the Problems?9
 How does EDI Work?10
 The Benefits of EDI11Unit 3Typical Business Models in Doing Ecommerce17
 Ecommerce Models17
 B2C:BusinesstoConsumer17
 B2B:BusinesstoBusiness18
 C2C:ConsumertoConsumer18
 G2C:GovernmenttoConsumer18
 Online Auctions18Unit 4Ecommerce Success Stories23
 eBayThe World’s Largest Auction Site23
 Why Can eBay Get Success?25Unit 5The Internet and the World Wide Web31
 The Internet31
 The World Wide Web32
 Differences Between the Internet and World Wide Web32
 The Web and Ecommerce33Unit 6Buying Online39
 Buying Online39
 Finding the Good Life on the Internet40
 Making the Purchase40Unit 7Doing Business on the Web47
 Presale47
 Taking the Order48
 Delivering the Products48
 Postsale49Unit 8Digital Advertising55
 Listing Your Products on Your Website55
 Banner Advertising56
 Promoting Your Site58Unit 9Email Application in Ecommerce65
 How to Writting an Email65
 Inquiry and Quotation66
 Putting a Purchase Order66
 Making Complaints66Unit 10Global Ecommerce71
 Doing Business Anywhere,Anytime71
 Lowering Geographic Barrier71
 Asynchronous Worldwide Activities72
 Online International Business Information72Unit 11Creating your Web Site79
 Your Electronic Commerce Web Site79
 Making Your Web Debut79
 Components of a Web Site80
 Website Features82Unit 12The Future of Ecommerce89
 Ecommerce—the Present89
 Ecommerce—the Future90Reference96