书籍详情
商务英语精读（上册）
作者：张中宇 编
出版社：首都经济贸易大学出版社
出版时间：2008-03-01
ISBN：9787563814886
定价：¥34.00
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内容简介
《高等院校商务英语专业核心课精品系列教材：商务英语精读（上册）》以外贸企业和跨国公司从事国际商务活动时所经历的各个环节为主线，以它们的经营活动所面临的内外环境、所涉及的因素为纲、以既阐述国际商务知识，又培养英语语言能力和跨文化商务交际能力为指导思想，真实地再现这类企业从事国际商务活动的自然流程。正是在这个意义上，《高等院校商务英语专业核心课精品系列教材：商务英语精读（上册）》在理论联系实际，学习者努力实现学以致用的目标方面作了大胆的尝试和创新。
作者简介
暂缺《商务英语精读（上册）》作者简介
目录
UNIT1 Overview of Business
Chapter1 Introduction to Business
Chapter2 Basic Operations of Business
Chapter3 History of Business Development
Chapter4 Current Business Position of China
UNIT2 Theories of Business
Chapter5 Fundamentals of International Trade
Chapter6 Classical Trade Theories
Chapter7 New Trade Theories
UNIT3 International Business Environments
Chapter8 International Financial Markent
Chapter9 International Banking
Chapter10 Economic Integration
Chapter11 The Muitinational Firms
UNIT4 International Buisness Policies
Chapter12 Balance of Payments
Chapter13 Tariff Barriers
Chapter14 Non-Tariff Barriers
Chapter15 GATT and WTO
UNIT5 International Business Management
Chapter16 What is Management
Chapter17 Roles of management
Chapter18 Managing in a Global Environment
KEY TO EXERCISES
Chapter1 Introduction to Business
Chapter2 Basic Operations of Business
Chapter3 History of Business Development
Chapter4 Current Business Position of China
UNIT2 Theories of Business
Chapter5 Fundamentals of International Trade
Chapter6 Classical Trade Theories
Chapter7 New Trade Theories
UNIT3 International Business Environments
Chapter8 International Financial Markent
Chapter9 International Banking
Chapter10 Economic Integration
Chapter11 The Muitinational Firms
UNIT4 International Buisness Policies
Chapter12 Balance of Payments
Chapter13 Tariff Barriers
Chapter14 Non-Tariff Barriers
Chapter15 GATT and WTO
UNIT5 International Business Management
Chapter16 What is Management
Chapter17 Roles of management
Chapter18 Managing in a Global Environment
KEY TO EXERCISES
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