书籍详情
新编大学国际商务英语函电教程
作者：冯祥春、隋思忠
出版社：中国商务出版社
出版时间：2008-01-01
ISBN：9787801818232
定价：¥30.00
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内容简介
本书创新性地编制了国际商务英语函电句型体系。经过对浩如烟海、纷繁杂陈的英语函电的语言、语言要素和结构进行系统而彻底的研究，本书作者沙里淘金，去粗取精，由表及里，由繁到简，最终提炼出构成国际商务英语函电语言框架体系的38个主题175个句型。纲举、目张，掌握了这175个句型就等于掌握了撰写国际商务英语函电的金钥匙，即能撰写出各门各类、洋洋洒洒的国际商务英语函电，自由驰骋于国际商业市场的交流平台。本教材各单元所配的练习覆盖面广、实践性强、操练力度深；题型灵活多样，富于知识性、创新性和挑战性，这在同类型教材中尚不多见。
作者简介
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目录
Unit 1 Layout of a Business Letter
Exercises
Unit 2 Establlshment of Business Relatlons
Sentence Patterns： 1.Self-introduction
2.Initial Intentions and Desires
Text： 1.Self-introduction
2.Asking to Establish Business Relations
3.Asking for Catalogues
4.Invitation to Guangzhou Fair
Words in Focus： inform， benefit， deal， enclose
Exercises
Unit 3 Enqulry
Sentence Patterns： 1.Interest and Desires
2.Enquiries
3.Replies
Text： 1.Showing Interests in Goods
2.Making an Enquiry
3.Reply to an Enquiry
4.Asking to Send Proforma Invoice
Words in Focus： interest， appeal， supply， confirm
Exercises
Unit 4 Quotations and Offers
Sentence Patterns： 1.Quotations
2.Offers
3.Counter-offers
Text： 1.Quotation
2.Offer
3.Request of Reduction in Price
4.Counter-offer
Words in Focus： quote，offer， price， advise
Exercises
Unit 5 Sales PrOmotion
Sentence Patterns： 1.Introduction of Goods
2.Comparison of Goods
3.Offering Favorable Terms
4.Advice and Recommendations
Text： 1.Introducing Commodity
2.Comparison of Goods
3.Promotion of a New Product
4.Recommendation of a Substitute
Words in Focus： sell， compare， compete， credit
Exercises
Unit 6 Order
Sentence Patterns： 1.Placing Orders
2.Reply to Orders
3.Execution of an Order
Text： 1.Placing an Order
2.Execution of an Order
3.Delay in Fulfilling an Order
4.Declining an Order
Words in Focus：order， accept， execute， stock
Exercises
Unit 7 Terms of Payment (Ⅰ)
Sentence Patterns： 1.Choice of Terms of Payment
2.Urging Establishment of L/C
3.Establishment of L/C
Text： 1.Introducing Terms of Payment
2.Acceptance of Payment by D/P instead of D/A
3.Urging Establishment of L/C
4.Advising Establishment of L/C
Words in Focus： pay， draw， stipulate， charge
Exercises
Unit 8 Terms of Payment (Ⅱ)
Sentence Patterns： 1.Amendment of L/C
2.Extension of L/C
3.Others
Text： 1.Asking for Amendment to L/C
2.Amending L/C as Allowing Transshipment and Partial Shipments
3.Extension of L/C
4.Banking Advice of T/T Remittance
Words in Focus： amount， account， cover， value
Exercises
Unit 9 Insurance
Sentence Patterns： 1.Arrangement of Insurance
2.Compensation
Text： 1.Introducing Insurance Terms
2.Asking for Insurance Arrangement
3.Advising Insurance Effected
4.Clarification of Insurance Terms
Words in Focus： insure， assure， effect， refer
Exercises
Unit 10 Shlpment
Sentence Patterns： 1.Shipping Instructions
2.Shipping Advice
3.Shipping Documents
Text： 1.Urging Shipment
2.Shipping Instructions
3.Shipping Advice (Ⅰ)
4.Shipping Advice (Ⅱ)
Words in Focus： forward， regard， regret， ship
Exercises
Unit 11 Packing
Sentence Patterns： 1.Packing
2.Marking
Text： 1.Buyers Requirements for Packing and Marking
2.Information of Packing
3.About Outer Packing
4.Size Tickets
Words in Focus： pack， specify， source， avail
Exercises
Unit 12 Claim
Sentence Patterns： 1.Making Complaints
2.Lodging Claims
3.Acceptance of Claims
4.Rejection of Claims
Text： 1.Complaint of Order Cancellation
2.A Claim for Short-weight and Inferior Quality
3.Proposal for Settlement of a Claim
4.Recommending a Joint Arbitrator
Words in Focus： complain， claim， compensate， settle
Exercises
Unit 13 Agency
Sentence Patterns： 1.Asking for Agency
2.Appointment of Agency
3.Refusal to Application for Agency
Text： 1.Application for Agency
2.Stating Main Points in Agency Agreement
3.Refusal to Agency Application
4.Agents Complaint of Slow Delivery
Words in Focus： act， conform， market， favour
Exercises
Unit 14 Flexible Trade
Sentence Patterns： 1.Processing Trade
2.Compensation Trade
3.Joint Venture
Text： 1.Processing after Samples with Suppliers Materials
2.Concerning Compensation Trade
3.Inquiry about Conditions for Joint Ventures
4.Confirmation of the Main Points in Joint Venture Agreement
Words in Focus： negotiate， business， limit， exchange
Exercises
Unit 15 E-mail
Exercises
Key to Exercises
Examination and Keys
Exercises
Unit 2 Establlshment of Business Relatlons
Sentence Patterns： 1.Self-introduction
2.Initial Intentions and Desires
Text： 1.Self-introduction
2.Asking to Establish Business Relations
3.Asking for Catalogues
4.Invitation to Guangzhou Fair
Words in Focus： inform， benefit， deal， enclose
Exercises
Unit 3 Enqulry
Sentence Patterns： 1.Interest and Desires
2.Enquiries
3.Replies
Text： 1.Showing Interests in Goods
2.Making an Enquiry
3.Reply to an Enquiry
4.Asking to Send Proforma Invoice
Words in Focus： interest， appeal， supply， confirm
Exercises
Unit 4 Quotations and Offers
Sentence Patterns： 1.Quotations
2.Offers
3.Counter-offers
Text： 1.Quotation
2.Offer
3.Request of Reduction in Price
4.Counter-offer
Words in Focus： quote，offer， price， advise
Exercises
Unit 5 Sales PrOmotion
Sentence Patterns： 1.Introduction of Goods
2.Comparison of Goods
3.Offering Favorable Terms
4.Advice and Recommendations
Text： 1.Introducing Commodity
2.Comparison of Goods
3.Promotion of a New Product
4.Recommendation of a Substitute
Words in Focus： sell， compare， compete， credit
Exercises
Unit 6 Order
Sentence Patterns： 1.Placing Orders
2.Reply to Orders
3.Execution of an Order
Text： 1.Placing an Order
2.Execution of an Order
3.Delay in Fulfilling an Order
4.Declining an Order
Words in Focus：order， accept， execute， stock
Exercises
Unit 7 Terms of Payment (Ⅰ)
Sentence Patterns： 1.Choice of Terms of Payment
2.Urging Establishment of L/C
3.Establishment of L/C
Text： 1.Introducing Terms of Payment
2.Acceptance of Payment by D/P instead of D/A
3.Urging Establishment of L/C
4.Advising Establishment of L/C
Words in Focus： pay， draw， stipulate， charge
Exercises
Unit 8 Terms of Payment (Ⅱ)
Sentence Patterns： 1.Amendment of L/C
2.Extension of L/C
3.Others
Text： 1.Asking for Amendment to L/C
2.Amending L/C as Allowing Transshipment and Partial Shipments
3.Extension of L/C
4.Banking Advice of T/T Remittance
Words in Focus： amount， account， cover， value
Exercises
Unit 9 Insurance
Sentence Patterns： 1.Arrangement of Insurance
2.Compensation
Text： 1.Introducing Insurance Terms
2.Asking for Insurance Arrangement
3.Advising Insurance Effected
4.Clarification of Insurance Terms
Words in Focus： insure， assure， effect， refer
Exercises
Unit 10 Shlpment
Sentence Patterns： 1.Shipping Instructions
2.Shipping Advice
3.Shipping Documents
Text： 1.Urging Shipment
2.Shipping Instructions
3.Shipping Advice (Ⅰ)
4.Shipping Advice (Ⅱ)
Words in Focus： forward， regard， regret， ship
Exercises
Unit 11 Packing
Sentence Patterns： 1.Packing
2.Marking
Text： 1.Buyers Requirements for Packing and Marking
2.Information of Packing
3.About Outer Packing
4.Size Tickets
Words in Focus： pack， specify， source， avail
Exercises
Unit 12 Claim
Sentence Patterns： 1.Making Complaints
2.Lodging Claims
3.Acceptance of Claims
4.Rejection of Claims
Text： 1.Complaint of Order Cancellation
2.A Claim for Short-weight and Inferior Quality
3.Proposal for Settlement of a Claim
4.Recommending a Joint Arbitrator
Words in Focus： complain， claim， compensate， settle
Exercises
Unit 13 Agency
Sentence Patterns： 1.Asking for Agency
2.Appointment of Agency
3.Refusal to Application for Agency
Text： 1.Application for Agency
2.Stating Main Points in Agency Agreement
3.Refusal to Agency Application
4.Agents Complaint of Slow Delivery
Words in Focus： act， conform， market， favour
Exercises
Unit 14 Flexible Trade
Sentence Patterns： 1.Processing Trade
2.Compensation Trade
3.Joint Venture
Text： 1.Processing after Samples with Suppliers Materials
2.Concerning Compensation Trade
3.Inquiry about Conditions for Joint Ventures
4.Confirmation of the Main Points in Joint Venture Agreement
Words in Focus： negotiate， business， limit， exchange
Exercises
Unit 15 E-mail
Exercises
Key to Exercises
Examination and Keys
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