书籍详情
商务英语口语
作者：方红
出版社：高等教育出版社
出版时间：2007-01-01
ISBN：9787040220087
定价：¥30.00
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内容简介
《商务英语口语》的教学内容共十二个单元，每个单元由示范对话、学生对话、单项训练、短文、视频欣赏和录音练习六个部分组成。第一部分的示范对话是每个单元的核心，它在内容上前后承接，主要围绕美国商人马库斯到中国购买办公家具、洽谈作为汤普森南京公司北美代理这一主要情节展开，内容涉及付款、包装、运输、理赔、仲裁与合同签署等外贸洽谈中的重要环节。每个单元的第二至六部分，一方面巩固课文中学习的内容、词汇、句式与表达法，另一方面适当介绍制造业、旅游业、时尚业、广告、餐饮、媒体、动画制作等多种商业活动的内容及常用的英语词汇。 本教材遵循以学生为教学主体的理念，课文的呈现方式、练习设计与多媒体课件的功能等均体现了这一教学理念。课文的示范对话和与之配套的学生对话分别有文字版与动画版，动画生动、形象地表现了对话内容；文字版则配有词汇与中文翻译。每个单元有标注不同难度系数的练习。配套的多媒体课件使学生能在电脑上进行跟读、模仿、角色扮演与录音的训练。这些有助于学生灵活、自主地安排学习与复习。
作者简介
暂缺《商务英语口语》作者简介
目录
Unit 1 Reception
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Lius Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and "The King of Media"
Video Clip: Lavinias Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonalds Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel （One）
Unit 5 Price
Model Dialogues
1 Setting the Manufacturers Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel （Two）
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Model Dialogues
1 Suggesting Partial Shipment
2 Arranging Packaging
3 Suggesting Transportation by Truck
Student Dialogues
1 Settling the Time for Shipment
2 On Packaging
Basics: Names
Passage: Holiday Shopping
Video Clip: Ascot
Recording Exercises: Sports and Games
Unit 8 Signing a Contract
Model Dialogues
1 Clarifying Clauses on Shipment and Compensation
2 Talking About the Arbitration Clause
3 Signing a Contract
Student Dialogues
1 Making a Final Check Before Signing a Contract
2 Signing a Contract
3 After the Closing of a Deal
Basics: Percentage
Passage: Walt Disney: Master Showman
Video Clip: An Ancient Trade Center in Libya
Recording Exercises: Cultural Protection
Unit 9 Coming to a New Company
Model Dialogues
1 Touring the Office Building
2 Arranging a Meeting
3 Planning a Business Trip
Student Dialogues
1 Getting to Know the Company
2 Getting More Information About the Company
Basics: Directions
Passage: Disneyland and Disney World
Video Clip: Unicom
Recording Exercises: Fast Food
Unit 10 Working Together
Model Dialogues
1 Advice for Writing a Business Letter
2 Advice for Writing a Memo
3 Speaking with Tactics
Student Dialogues
1 Arranging Travel from Nanjing to Shanghai
2 Talking About a Power Shortage
Basics: Weather
Passage: Hard Rock Cafe (Part One)
Video Clip: Diamond Aircraft
Recording Exercises: Life and Pressure
Unit 11 Sales Promotion
Model Dialogues
1 Discussing Strategies for Promoting Sales
2 Making a New Brochure
3 Promoting Sales Through Advertising
Student Dialogues
1 Discussing an Advertising Plan
2 Talking with an Advertiser
3 Doing Market Research
Basics: Places
Passage: Hard Rock Cafe (Part Two)
Video Clip: Ahold Supermarket Chain
Recording Exercises: Education
Unit 12 Planning for the Future
Model Dialogues
1 Appealing to Potential Customers
2 Surviving Under the Anti-Dumping Charges
3 Planning for a New Plant
Student Dialogues
1 Complaining About a Meal
2 Making a Complaint in a Restaurant
Basics: Countries and Cities
Passage: New York Stock Exchange
Video Clip: Mobile Phones
Recording Exercises: Technology
附录1 示范对话翻译
附录2 短文翻译
附录3 练习答案
附录4 总词汇表
参考文献
Model Dialogues
1 At the Airport
2 At the Restaurant
3 Introducing Companies
Student Dialogues
1 Asking for Mr. Lius Room Number
2 Asking for Flight Information
3 Asking for the Train Schedule
Basics: Numbers
Passage: Ted Turner
Video Clip: BMW
Recording Exercises: Advertising
Unit 2 Telephone Communication
Model Dialogues
1 Asking About New Products on the Phone
2 Making Invitations on the Phone
3 Asking for the Room Number on the Phone
Student Dialogues
1 Leaving a Message on the Answering Machine
2 Calling Back Mr. Liu
3 Dialing a Wrong Number
Basics: Telephone Numbers
Passage: CNN and "The King of Media"
Video Clip: Lavinias Fashion Empire
Recording Exercises: Entrepreneurs and the Entrepreneurial Spirit
Unit 3 Booking
Model Dialogues
1 Booking Flight Tickets
2 Booking Hotel Rooms
3 Buying Concert Tickets
Student Dialogues
1 Booking a Flight Ticket
2 Making an Appointment
3 Confirming a Meeting
Basics: Month, Week, Dates and Time
Passage: The American Attitude Towards Manual Labor
Video Clip: Beauty Farm
Recording Exercises: Recreation and Entertainment
Unit 4 Schedules
Model Dialogues
1 Arranging a Schedule
2 Making Changes in a Schedule
3 Arranging Further Meetings
Student Dialogues
1 Making a Schedule
2 Sharing the Schedule
3 Making Changes in the Schedule
Basics: Important Newspaper, Journals and Magazines in America and Britain
Passage: Where Is the Beef: After Announcing the First Loss in Its History,
McDonalds Tries to Turn Around
Video Clip: Toy Companies Target Oversized Children
Recording Exercises: Travel （One）
Unit 5 Price
Model Dialogues
1 Setting the Manufacturers Price
2 Sharing the Advertising Cost
3 Asking a Price
Student Dialogues
1 Asking a Price
2 Negotiating the Price
Basics: Currency
Passage: Wal-Mart
Video Clip: A Restored Farm in Portugal
Recording Exercises: Travel （Two）
Unit 6 Modes of Payment
Model Dialogues
1 Asking About Modes of Payment
2 Talking About Opening a Letter of Credit
3 Negotiating on the Modes of Payment
Student Dialogues
1 Comparing Different Modes of Payment
2 Discussing the Modes of Payment
3 Paying the Bill in a Restaurant
Basics: Asking for Price
Passage: Henry Ford: Bringing the Automobile to the Common Man
Video Clip: David Beckham: the Favorite of the Advertising Companies
Recording Exercises: Famous People
Unit 7 Shipment and Packaging
Model Dialogues
1 Suggesting Partial Shipment
2 Arranging Packaging
3 Suggesting Transportation by Truck
Student Dialogues
1 Settling the Time for Shipment
2 On Packaging
Basics: Names
Passage: Holiday Shopping
Video Clip: Ascot
Recording Exercises: Sports and Games
Unit 8 Signing a Contract
Model Dialogues
1 Clarifying Clauses on Shipment and Compensation
2 Talking About the Arbitration Clause
3 Signing a Contract
Student Dialogues
1 Making a Final Check Before Signing a Contract
2 Signing a Contract
3 After the Closing of a Deal
Basics: Percentage
Passage: Walt Disney: Master Showman
Video Clip: An Ancient Trade Center in Libya
Recording Exercises: Cultural Protection
Unit 9 Coming to a New Company
Model Dialogues
1 Touring the Office Building
2 Arranging a Meeting
3 Planning a Business Trip
Student Dialogues
1 Getting to Know the Company
2 Getting More Information About the Company
Basics: Directions
Passage: Disneyland and Disney World
Video Clip: Unicom
Recording Exercises: Fast Food
Unit 10 Working Together
Model Dialogues
1 Advice for Writing a Business Letter
2 Advice for Writing a Memo
3 Speaking with Tactics
Student Dialogues
1 Arranging Travel from Nanjing to Shanghai
2 Talking About a Power Shortage
Basics: Weather
Passage: Hard Rock Cafe (Part One)
Video Clip: Diamond Aircraft
Recording Exercises: Life and Pressure
Unit 11 Sales Promotion
Model Dialogues
1 Discussing Strategies for Promoting Sales
2 Making a New Brochure
3 Promoting Sales Through Advertising
Student Dialogues
1 Discussing an Advertising Plan
2 Talking with an Advertiser
3 Doing Market Research
Basics: Places
Passage: Hard Rock Cafe (Part Two)
Video Clip: Ahold Supermarket Chain
Recording Exercises: Education
Unit 12 Planning for the Future
Model Dialogues
1 Appealing to Potential Customers
2 Surviving Under the Anti-Dumping Charges
3 Planning for a New Plant
Student Dialogues
1 Complaining About a Meal
2 Making a Complaint in a Restaurant
Basics: Countries and Cities
Passage: New York Stock Exchange
Video Clip: Mobile Phones
Recording Exercises: Technology
附录1 示范对话翻译
附录2 短文翻译
附录3 练习答案
附录4 总词汇表
参考文献
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