商务英语阅读教程

　　《全新立体化商务英语系列教程：商务英语阅读教程》是为各行各业的商务人士和即将步入商界职场的广大学生提高商务英语阅读能力，提升实用英语水平而编写的一本教材。全书以阅读训练为主线，按照话题及模块式结构分层次、多角度编写，成功运用了当今商务英语实际教学中的内容教学法（CBI）、任务教学法（TBI）及案例教学法（Case Study）等新颖先进的理念。《全新立体化商务英语系列教程：商务英语阅读教程》中“双语精读”、“商务案例分析”和“国际商务文化知识”等模块是《全新立体化商务英语系列教程：商务英语阅读教程》编写的创新之举。编入书中的商务阅读文章，皆精选自英美最知名、最有影响力的主流报刊，内容涵盖国际商务的各个领域。

暂缺《商务英语阅读教程》作者简介

Unit 1 International Business
　Text A The Scope of International Business
　Text B International Trade
　Case Study：SOHO，a Better Choice
　国际商务文化知识小贴士——美国商务文化介绍
Unit 2 InternationaI Finance
　Text A Visa Development in China
　Text B International Banking
　Case Study：Citigroup Regrets over Bond Coup
　国际商务文化知识小贴士——英国商务文化介绍
Unit 3 Business Integrity
　Text A The Insurance Industry：Reprehensible---Price-fixing,Bid-rigging and Undisclesed Payments in the Insurance Industry 　Appear to Be Rife
　Text B The Leaky Corporation
　Case Study：WorldCom's Dishonest Report
　国际商务文化知识小贴士——经济诚信
Unit 4 Business Elite
　Text A Alan Greeuspan：the Most Powerful Guy
　Text B From Dorm to Dell
　Case Study：Lenovo?IBM?
　国际商务文化知识小贴士——William.H.Gates
Unit 5 E-Commerce
　Text A Cyberpromotion：Communicating with Customer Online
　Text B Why eBay Is Buying Skype
　Case Study：Why You Ought to Sell Your Presents
　国际商务文化知识小贴士——美国企业信息化及电子商务的发展与现状
Unit 6 Enterprise Management
　Text A McDonald
　Text B HP,Compaq Merger Fails to Rally US Tech Stocks
　Case Study：Downsizing
　国际商务文化知识小贴士——麦当劳的特许加盟和连锁经营模式
Unit 7 Business Strategies
　Text A Chinese Business，Champ or Chump?
　Text B Pepsi Gets Street Smart
　Case Study：New United Motor Manufacturing,Inc.
　国际商务文化知识小贴士——商务谈判礼仪
Unit 8 Marketing and Promotion
　Text A Prospect of Cyberpromotion
　Text B Fast Fashion Shakes up American Retail
　Case Study：Promotion Moves of Vans
　国际商务文化知识小贴士——德国商务习俗
Unit 9 Security and Insurance
　Text A Directors and Officers Insurance--the Price of Prominence
　Text B China's Stock Market Reforms
　Case Study：Bank of Tokyo-Mitsubishi Ltd.
　国际商务文化知识小贴士——道琼斯和纳斯达克介绍
Unit 10 Employment and Staffing
　Text A Economic Downturn Gives Workers Opportunity to Try New Adventures
　Text B The Three-step Interview Process
　Case Study：Backing Top Athletes Fails to Lift Nike Stock
　国际商务文化知识小贴士——加拿大商务习俗
Unit 11 Financial Accounting
　Text A Microfinance--Small Sums,Big Issue
　Text B Bookkeeping and Accounting
　Case Study：Starbucks in China
　国际商务文化知识小贴士——日本商务习俗
Unit 12 TraveI Industry
　Text A China Ranks Fifth in World Tourism
　Text B China's Golden Week：A Luxury El Dorado
　Case Study：UNWTO and Microsoft to Boost Etourism for Development：Africa to Be Primary Target
　国际商务文化知识小贴士——法国商务习俗
附录A 练习参考答案
参考文献