书籍详情
商务专业英语1
作者：李红、魏国富 等
出版社：上海大学出版社
出版时间：2007-01-01
ISBN：9787811180374
定价：¥38.00
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内容简介
《商务专业英语》是为商务专业的学生编写的一本英语教程。本教程有别于其他以提高商务英语交际能力为目的的教材，把重心放在传授商务基础知识和引介商务管理新兴理念两条主线上。《商务专业英语（1）》共分12个单元，每个单元都围绕某个专题展开，涉及市场、零售、金融、管理、营销、变化管理、人力资源管理、信息管理等内容。每个单元由两个部分组成，即课文A和课文A练习、课文B和课文B的理解练习。此外，《商务专业英语（1）》还附有练习答案、词汇表和惯用词组与表达三个附录。本教程旨在进一步提高学生在商业、管理等领域的阅读能力及表达能力，有效扩大学生的商务词汇和知识面，促使学生在掌握基本商务英语实践知识的基础上，迅速了解国际新兴的商业管理思潮。因此本教程除了供商务专业的学生（包括本科生、专科生和高等职业学校的学生）使用外，同时也适用于工作中需要英语或即将需要英语的企业管理、市场营销、人力资源管理、信息管理等领域的专业人士。
作者简介
暂缺《商务专业英语1》作者简介
目录
Unit 1
Text A Market
Reading Practice
Exercises
Text B Market Logistics
Reading Practice
Comprehension Check
Unit 2
Text A Retailing
Reading Practice
Exercises
Text B Retailing Strategy
Reading Practice
Comprehension Check
Unit 3
Text A Target Markets （ I ）
Reading Practice
Exercises
Text B Target Markets （ Ⅱ ）
Reading Practice
Comprehension Check
Unit 4
Text A Financial Markets
Reading Practice
Exercises
Text B Financial Instruments
Reading Practice
Comprehension Check
Unit 5
Text A Frederick Winslow Taylor
Reading Practice
Exercises
Text B Father of Modern Management
Reading Practice
Comprehension Check
Unit 6
Text A Management
Reading Practice
Exercises
Text B The Principles of Management
Reading Practice
Comprehension Check
Unit 7
Text A A Blueprint for Change： Appreciative Inquiry
Reading Practice
Exercises
Text B A Management Communication Strategy for Change
Reading Practice
Comprehension Check
Unit 8
Text A Managing Knowlege for the Digital Firm
Reading Practice
Exercises
Text B Understanding Ethical and Social Issues Related to Systems
Reading Practice
Comprehension Check
Unit 9
Text A Human Resource Management
Reading Practice
Exercises
Text B Global Human Resource Management
Reading Practice
Comprehension Check
Unit 10
Text A Scouring the Planet for Brainiacs
Reading Practice
Exercises
Text B Six Big Career Mistakes and How to Avoid Them
Reading Practice
Comprehension Check
Unit 11
Text A Strategy and the New Economics of Information { I ）
Reading Practice
Exercises
Text B Technology Issues and Opportunities for Global Value Chains ~
Reading Practice
Comprehension Check
Unit 12
Text A Strategy and the New Economics of Information （ ][ ）
Reading Practice
Exercises
Text B E-business and the Deconstruction of the Value Chain
Reading Practice
Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions
Text A Market
Reading Practice
Exercises
Text B Market Logistics
Reading Practice
Comprehension Check
Unit 2
Text A Retailing
Reading Practice
Exercises
Text B Retailing Strategy
Reading Practice
Comprehension Check
Unit 3
Text A Target Markets （ I ）
Reading Practice
Exercises
Text B Target Markets （ Ⅱ ）
Reading Practice
Comprehension Check
Unit 4
Text A Financial Markets
Reading Practice
Exercises
Text B Financial Instruments
Reading Practice
Comprehension Check
Unit 5
Text A Frederick Winslow Taylor
Reading Practice
Exercises
Text B Father of Modern Management
Reading Practice
Comprehension Check
Unit 6
Text A Management
Reading Practice
Exercises
Text B The Principles of Management
Reading Practice
Comprehension Check
Unit 7
Text A A Blueprint for Change： Appreciative Inquiry
Reading Practice
Exercises
Text B A Management Communication Strategy for Change
Reading Practice
Comprehension Check
Unit 8
Text A Managing Knowlege for the Digital Firm
Reading Practice
Exercises
Text B Understanding Ethical and Social Issues Related to Systems
Reading Practice
Comprehension Check
Unit 9
Text A Human Resource Management
Reading Practice
Exercises
Text B Global Human Resource Management
Reading Practice
Comprehension Check
Unit 10
Text A Scouring the Planet for Brainiacs
Reading Practice
Exercises
Text B Six Big Career Mistakes and How to Avoid Them
Reading Practice
Comprehension Check
Unit 11
Text A Strategy and the New Economics of Information { I ）
Reading Practice
Exercises
Text B Technology Issues and Opportunities for Global Value Chains ~
Reading Practice
Comprehension Check
Unit 12
Text A Strategy and the New Economics of Information （ ][ ）
Reading Practice
Exercises
Text B E-business and the Deconstruction of the Value Chain
Reading Practice
Comprehension Check
Appendix I Key to the Exercises
Appendix Ⅱ Glossary
Appendix Ⅲ Phrases and Expressions
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