书籍详情
现代企业管理专业英语
作者:陈晶萍、于春红
出版社:哈尔滨工程大学出版社
出版时间:2007-11-01
ISBN:9787811330786
定价:¥22.00
购买这本书可以去
内容简介
《现代工程专业英语系列:现代企业管理专业英语》为哈尔滨工程大学21世纪管理专业英语系列教程的一本。全书遴选英美原版教材及企业管理较前沿的学术论文,内容逻辑严谨、体系规整,知识新颖,有助于大学企业管理专业学生的专业课学习。由于这是一本专业英语教材,所以它在内容设置上突出了专业知识和语言能力这两个重点,《现代工程专业英语系列:现代企业管理专业英语》由5部分25个单元组成,1至5单元为管理学基础知识,6至25单元较系统地介绍了管理的计划、组织、领导、控制四大职能的相关知识。教材每部分最后都配以案例和问题讨论,有助于学生更好地理解本部分知识点;每单元均附有生词、短语、专业术语详解及练习。学生通过学习本教材,一方面可以提高自己阅读理解专业文献及口头表达的能力,另一方面也能了解国外在企业管理理论方面的新发展。《现代工程专业英语系列:现代企业管理专业英语》既可用于企业管理专业本科学生作为专业英语教材,也可供相关专业人员自学参考。
作者简介
暂缺《现代企业管理专业英语》作者简介
目录
Part One Fundamentals of Management
Unit 1 What is Management
Unit 2 Management Functions
Unit 3 Levels of Management
Unit 4 Core Management
Unit 5 Case 1:Body Shop International:Practicing Management Differently
Part Two Planning and Strategic Management
Unit 6 An Overview of Planning
Unit 7 Strategic Planning and Strategic Management
Unit 8 Why Manage with the Environment in Mind
Unit 9 Independent Entrepreneurs
Unit 10 CaLse 2:IBM’s Restructuring Strategy
Part Three Organizing And Staffing
Unit 11 Organizafion Structure
Unit 12 Designing the Modem Organization
Unit 13 Human Resources Management
Unit 14 Managing the Diverse Work Force
Unit 15 Case 3:General Electric Company
Part Four Leading
Unit 16 LeadershiD
Unit 17 Motivating for Performance
Unit 18 Managing Teams
Unit 19 Cornmunicating
Unit 20 Case 4:Abilene Paradox
Part Five Control and Change
Unit 21 Management Control
Unit 22 Operations Management
Unit 23 Managing Technology and Innovation
Unit 24 Managing Change in Organizafions
Unit 25 Case 5:Mrs.Fields’Microchip Cookie
Reference
Unit 1 What is Management
Unit 2 Management Functions
Unit 3 Levels of Management
Unit 4 Core Management
Unit 5 Case 1:Body Shop International:Practicing Management Differently
Part Two Planning and Strategic Management
Unit 6 An Overview of Planning
Unit 7 Strategic Planning and Strategic Management
Unit 8 Why Manage with the Environment in Mind
Unit 9 Independent Entrepreneurs
Unit 10 CaLse 2:IBM’s Restructuring Strategy
Part Three Organizing And Staffing
Unit 11 Organizafion Structure
Unit 12 Designing the Modem Organization
Unit 13 Human Resources Management
Unit 14 Managing the Diverse Work Force
Unit 15 Case 3:General Electric Company
Part Four Leading
Unit 16 LeadershiD
Unit 17 Motivating for Performance
Unit 18 Managing Teams
Unit 19 Cornmunicating
Unit 20 Case 4:Abilene Paradox
Part Five Control and Change
Unit 21 Management Control
Unit 22 Operations Management
Unit 23 Managing Technology and Innovation
Unit 24 Managing Change in Organizafions
Unit 25 Case 5:Mrs.Fields’Microchip Cookie
Reference
猜您喜欢