书籍详情
管理英语
作者:管理英语教材编写组
出版社:高等教育出版社
出版时间:2007-03-01
ISBN:9787040216288
定价:¥26.60
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内容简介
专门用途英语系列教材是教育部规划的高等学校(包括高等专科院校和高等职业院校)专业英语阶段的英语教材,也可供电大、各类成人院校及广大专业人员学习专业英语、提高涉外业务交际能力使用。《管理英语(第2版)》是该系列教材之一,《普通高等教育“十五”国家级规划教材:管理英语(第2版)》从专业人员的实际工作需要出发进行设计和编写。选材新颖、结构合理、内容丰富、语言规范;练习兼具实用性和针对性。全书由10个单元组成,每单元包括专业文献阅读与翻译、涉外业务应用文模拟套写和专业会话三部分。书后附有练习参考答案和课文参考译文。《普通高等教育“十五”国家级规划教材:管理英语(第2版)》书后附MP3,且配有录音磁带。
作者简介
暂缺《管理英语》作者简介
目录
Contents
Unit 1 Management Functions
Reading and Translating
Reading A:Management Functions
Reading B:A LeTer of Appointment
Simulated Writing——Business Letters
Listening and Speaking——Establishing Business Relationship
Unit 2 Personnel Management
Reading and Translating
Reading A:Current Assessment
Reading B:Job Description
Simulated Writing——Fax
Listening and Speaking——Inquiry and Offer
Unit 3 Finance Management
Reading and Translating
Reading A:Cash Management
Reading B:Alfman Manufacturing Company Income Statement
Simulated Writing——Quotation
Listening and Speaking——Order
Unit 4 Quality Management
Reading and Translating
Reading A:Total Quality Management
Reading B:Recruitment Ad
Simulated Writing——Commercial Invoice
Listening and Speaking——Setting Up a Joint Venture
Unit 5 Marketing Management
Reading and Translating
Reading A:Marketing
Reading B:A Customerization Ad
Simulated Writing——Bill of Exchange
Listening and Speaking—Technology Transfer&Technical Coopemtion
Unit 6 Banking Management
Reading and Translating
Reading A:Electronic Banking
Reading B:Letter of Credit
Simulated Writing——Application for Letter of Credit
Listening and Speaking—Payment
Unit 7 Insurance Management
Reading and Translating
Reading A:Insurable Risks
Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing—Insu rance Policy
Listening and Speaking——0nsurance and Claim
Unit 8 Securities Management
Reading and Translating
Reading A:The Stock Market
Reading B:
1.Newspaper Stock Quotation
2.Newspaper Bond Quotation
Simulated Writing—Bill of Lading
Listening and Speaking——Packing and Shipment
Unit 9 Internationai Trade
Reading and Translating
Reading A:Tariff Protection
Reading B:Notice of Invitation for Bids
Simulated Writing—Sales Contract
Listening and Speaking——Signing a Contract Unit Business Ethics
Unit 10 Business Ethics
Reading and Translating
Reading A:Business Ethics
Reading B:Unfair and Deceptive Practices in Advertising
Simulated Writing—Inter-office Memos
Listening and Speaking——Management of a Joint Venture
Glossary
参考答案
参考译文
Unit 1 Management Functions
Reading and Translating
Reading A:Management Functions
Reading B:A LeTer of Appointment
Simulated Writing——Business Letters
Listening and Speaking——Establishing Business Relationship
Unit 2 Personnel Management
Reading and Translating
Reading A:Current Assessment
Reading B:Job Description
Simulated Writing——Fax
Listening and Speaking——Inquiry and Offer
Unit 3 Finance Management
Reading and Translating
Reading A:Cash Management
Reading B:Alfman Manufacturing Company Income Statement
Simulated Writing——Quotation
Listening and Speaking——Order
Unit 4 Quality Management
Reading and Translating
Reading A:Total Quality Management
Reading B:Recruitment Ad
Simulated Writing——Commercial Invoice
Listening and Speaking——Setting Up a Joint Venture
Unit 5 Marketing Management
Reading and Translating
Reading A:Marketing
Reading B:A Customerization Ad
Simulated Writing——Bill of Exchange
Listening and Speaking—Technology Transfer&Technical Coopemtion
Unit 6 Banking Management
Reading and Translating
Reading A:Electronic Banking
Reading B:Letter of Credit
Simulated Writing——Application for Letter of Credit
Listening and Speaking—Payment
Unit 7 Insurance Management
Reading and Translating
Reading A:Insurable Risks
Reading B:Life Insurance Application to the COUNCIL Life Insurance Company
Simulated Writing—Insu rance Policy
Listening and Speaking——0nsurance and Claim
Unit 8 Securities Management
Reading and Translating
Reading A:The Stock Market
Reading B:
1.Newspaper Stock Quotation
2.Newspaper Bond Quotation
Simulated Writing—Bill of Lading
Listening and Speaking——Packing and Shipment
Unit 9 Internationai Trade
Reading and Translating
Reading A:Tariff Protection
Reading B:Notice of Invitation for Bids
Simulated Writing—Sales Contract
Listening and Speaking——Signing a Contract Unit Business Ethics
Unit 10 Business Ethics
Reading and Translating
Reading A:Business Ethics
Reading B:Unfair and Deceptive Practices in Advertising
Simulated Writing—Inter-office Memos
Listening and Speaking——Management of a Joint Venture
Glossary
参考答案
参考译文
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