书籍详情
商务英语阅读（下册）
作者：国晓立，周树玲 主编
出版社：对外经济贸易大学出版社
出版时间：2007-09-01
ISBN：9787810789493
定价：¥18.00
购买这本书可以去
内容简介
根据国家教育指导思想，目前我国高职高专教育的培养目标是能力培养和技术应用为本位，其基础理论教学以应用为目的、够用为尺度、就业为指导；教材强调应用性和适用性，符合高职高专教育的特点，技能满足学科教育又能满足职业资格教育的“双证书”（毕业证和技术等证明）教学的需要。本套教材编写之中贯穿与商务英语教学的基本思路：将英语听说读写译技能与商务知识有机融合，使学生在提高英语语言技能的同时了解有关商务知识，造就学生“两条腿走路”的本领，培养以商务知识为底蕴、语言技能为依托的新时代复合型人、实用性热人才。
作者简介
暂缺《商务英语阅读（下册）》作者简介
目录
Unit 1 Team Spirit: Cultivate the Culture
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ Lowering Logistics' Costs
Fast ReadingⅡ International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ Logistics Firms Face Challenge
Fast ReadingⅡ China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ Foreign Express Giant Invests in China
Fast ReadingⅡ Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ How to Deal With Misunderstanding
Fast ReadingⅡ The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ Business Culture in China
Fast ReadingⅡ Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ On-campus Interviewing
Fast ReadingⅡ Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ Attracting Talents
Fast ReadingⅡ Ending Poverty
Key to Exercises
Reference
Fast ReadingⅠ Does Team Spirit Make Economic Sense?
Fast ReadingⅡ Team Building: Fostering the Team Spirit
Unit 2 Performance Evaluation
Fast ReadingⅠ Alive Hospice Uses Performance Evaluation in Employee Survey
and Sees Benefits
Fast ReadingⅡ Microsofi's Performance Evaluation System Roils Coders
Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task forJob-seekers
Fast ReadingⅠ Fostering New Ideology and Creating Yueda Brand
Fast ReadingⅡ What Does an Organization's Culture Reveal?
Unit 4 Why Should We Go for Six Sigma?
Fast ReadingⅠ Six Sigma -- the Soul of Effectiveness
Fast ReadingⅡ Six Sigma Implementation at Siemens
Unit 5 General Introduction to Logistics
Fast ReadingⅠ Lowering Logistics' Costs
Fast ReadingⅡ International Trade, Transport & Logistics
Unit 6 Challenges Facing Chinese Logistics Industry
Fast ReadingⅠ Logistics Firms Face Challenge
Fast ReadingⅡ China's Third-Party Logistics Market Report 2006
Unit 7 Just-in-time
Fast ReadingⅠ Focus on Public Transportation
Fast ReadingⅡ Linyi Focuses on Trade and Logistics
Unit 8 Universal Parcel Service
Fast ReadingⅠ Foreign Express Giant Invests in China
Fast ReadingⅡ Corporate Culture of UPS
Unit 9 General Introduction to Insurance
Fast ReadingⅠ Executive: Anbang Plans to Move into Life Insurance Sector
Fast ReadingⅡ ABC Puts Emotionally Involved Reporter on Hurricane InsuranceStory
Unit 10 IPR and Economic Growth
Fast ReadingⅠ Jordan Benefits from Intellectual Property Reforms
Fast ReadingⅡ Strategic Moves
Unit 11 Human Relationship in the 21st Century
Fast ReadingⅠ How to Deal With Misunderstanding
Fast ReadingⅡ The Most Beautiful Heart
Unit 12 Cross-cultural Communication
Fast ReadingⅠ Breaking the Barriers of Intercultural Communication
Fast ReadingⅡ Christmas Celebrations Around the World
Unit 13 Business Etiquette
Fast ReadingⅠ Business Culture in China
Fast ReadingⅡ Helpful Negotiation Tips
Unit 14 Interview Skills
Fast ReadingⅠ On-campus Interviewing
Fast ReadingⅡ Worst Interview Experiences
Unit 15 The Future of World Economy
Fast ReadingⅠ Developing Countries Shaping the Future of World AgricultureTrade
Fast ReadingⅡ IMF Predicts Energetic World Economy for 2007 -2008
Unit 16 Sustainable Development
Fast ReadingⅠ Attracting Talents
Fast ReadingⅡ Ending Poverty
Key to Exercises
Reference
猜您喜欢
