书籍详情
现代出版专业英语教程
作者：王清 主编
出版社：苏州大学出版社
出版时间：2007-09-01
ISBN：9787810909068
定价：¥24.00
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内容简介
为了适应出版产业培养复合型人才的需要，为了促进出版这一与时俱进、以创新为灵魂的内容产业的发展，也出于编辑出版学科建设的需要，我们于2004年推出了现代出版学丛书第一辑（七种），2005年推出了第二辑（六种），引起了业内强烈的反响，获得了广泛的好评，在此基础上，我们又策划了第三辑（七种）。我们对于本套丛书的设想是立足于创新，尽可能地吸收中国出版业发展的最新内容，改革的动态、技术的革新、政策的变化、发展的趋势都将纳入我们的视野。我们对于作者的选定侧重在那些长期关注中国出版业发展的教育工作者和理论研究工作者，他们中有担任过领导工作又长期从事出版理论研究的专家，有在编辑出版教育第一线耕耘不止的园丁，有在编辑出版管理部门从事实际工作的理论工作者，虽然他们分布在全国各地，从事的工作不同，但是都有一个共同点，就是都在为繁荣中国的出版事业而努力，他们的工作异常繁忙。然而，正是因为创新的立足点和作者选定的侧重点，决定了本套丛书也许会出现很多缺憾。我们将在广泛收集反馈信息的基础上，选择适当的时机及时对本丛书进行修订。因此，我们真诚地希望广大读者、教育工作者和理论研究工作者出于对本丛书的爱护，对其中的不足之处和疏漏讹误，不吝赐教。我们虚心期待着大家的意见、建议，甚或是严厉的批评，因为我们对中国出版业的拳拳之心是共同的。
作者简介
暂缺《现代出版专业英语教程》作者简介
目录
Unit 1 Inroduclion: a Panorama of Publishing
Section I Selective Readings
Text A Publishing: an Intellectual and Cultural Endeavor or a Business Enterprise?
Text B Publishing and the Intellectual System
Text C Book Publishing Industry Theories and the Publishing Cycle
Professional Words & Expressions
Background
Section II Exercises
Unit 2 Publishing History
Section I Selective Readings
Text A The History of International Book Publishing(I)..
Text B The History of International Book Publishing(]].)
Text C The History of International Book Publishing(]]] )
Professional Words & Expressions
Background
Section II Exercises
Unit 3 Publishing
Section I Selective Readings
Text A Typical Organizational Chart and Managerial Responsibilities
Text B Five Important Managerial Documents Samples
Text C Magazine Management--Who Is Running the Show
Professional Words & Expressions
Background
Section II Exercises
Unit 4 Editor and Editing
Section I Selective Readings
Text A Editorial Function within Publishing Houses
Text B What Copy-editing Is
Text C Editing Pages within a Site
Professional Words & Expressions
Background
Section II Exercises
Unit 5 Publication Design
Section I Selective Readings
Text A Book Design
Text B The Book Designer's Approach
Text C Magazine Layout
Professional Words & Expressions
Background
Section II Exercises
Unit6 Printing & Bingding
Unit7 Ditribution & Marketing
Unit8 Magazine Publishing
Unit9 Publishing Law
Unit10 Publishing Contract & Copyrht Lcensing
Unit11 New Publishing Technology & Online Publishing
Unit12 Publishing Eductotion
Section I Selective Readings
Text A Publishing: an Intellectual and Cultural Endeavor or a Business Enterprise?
Text B Publishing and the Intellectual System
Text C Book Publishing Industry Theories and the Publishing Cycle
Professional Words & Expressions
Background
Section II Exercises
Unit 2 Publishing History
Section I Selective Readings
Text A The History of International Book Publishing(I)..
Text B The History of International Book Publishing(]].)
Text C The History of International Book Publishing(]]] )
Professional Words & Expressions
Background
Section II Exercises
Unit 3 Publishing
Section I Selective Readings
Text A Typical Organizational Chart and Managerial Responsibilities
Text B Five Important Managerial Documents Samples
Text C Magazine Management--Who Is Running the Show
Professional Words & Expressions
Background
Section II Exercises
Unit 4 Editor and Editing
Section I Selective Readings
Text A Editorial Function within Publishing Houses
Text B What Copy-editing Is
Text C Editing Pages within a Site
Professional Words & Expressions
Background
Section II Exercises
Unit 5 Publication Design
Section I Selective Readings
Text A Book Design
Text B The Book Designer's Approach
Text C Magazine Layout
Professional Words & Expressions
Background
Section II Exercises
Unit6 Printing & Bingding
Unit7 Ditribution & Marketing
Unit8 Magazine Publishing
Unit9 Publishing Law
Unit10 Publishing Contract & Copyrht Lcensing
Unit11 New Publishing Technology & Online Publishing
Unit12 Publishing Eductotion
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