商务英语综合教程

　　《商务英语综合教程》共分四个部分。第一部分介绍了企业类型和竞争类型。第二部分的重点是西方经济学的主要理论。第三部分是同国际商务密切相关的市场营销的理论和实践案例。第四部分包括贸易理论、贸易类型和贸易实践等国际贸易方面的知识。本教程立足于对现实的研究，尽可能多地搜集实例加以分析，以强化理论，并有助于进行课堂讨论，加强学生更深入的理解和消化。 本教材适用于本科英语专业国际贸易方向或国际贸易专业等。

暂缺《商务英语综合教程》作者简介

Part I Various Types of Business Organizations
　Chapter 1 The Sole Trader
　Chapter 2 Partnership
　Chapter 3 A Limited Company
　Chapter 4 A Public Company
　Chapter 5 Company Organization
　Chapter 6 Types of Competition
Part Ⅱ International Economics
　Chapter 7 Economics
　Chapter 8 The Market Economy
　Chapter 9 The Balance Sheet
　Chapter 10 Income Statement
　Chapter 11 Analyzing Financial Ratios
　Chapter 12 The Foreign Exchange Rate
　Chapter 13 Foreign Exchange Risk
　Chapter 14 Functions of the Foreign Exchange Market
Part Ⅲ Marketing
　Chapter 15 Market Research
　Chapter 16 What is Marketing
　Chapter 17 The Marketing Mix
　Chapter 18 Promotional Mix
　Chapter 19 Retailing
　Chapter 20 Wholesaling
Part Ⅳ International Trade
　Chapter 21 International Trade
　Chapter 22 The Advantages of International Trade
　Chapter 23 Changes in the Patterns of International Trade
　Chapter 24 Forms of International Business
　Chapter 25 Types and Management Systems of Joint Venture
　Chapter 26 Some Methods for Selling Know—how
　Chapter 27 International Commercial Payments
　Chapter 28 Export Documentation
　Chapter 29 Some Understanding of Countertrade
　Chapter 30 Nontariff Barriers to Trade