会展英语

　　本书分12个单元，各单元的理论部分各自独立，但全书连贯起来就构成了一个有机的整体。每个单元的第二部分为主旨阅读（Spotlight Reading），按会议和展览两大模块分别取材于国际或地区相关重大事件，以增强透视性的体验。各单元还根据各自的主题，通过快速连接（Quick Link）、事件回放（Replay）方式，与主旨阅读的题材构成一类事件话题。 本书设计了两大类练习：专业词库（Terminology Bank）和需求实践（OnDemand Practice）。专业词库着重对大量首字母缩略词的认识和对专业术语的掌握；需求实践则侧重实际运用能力的训练，包括知识性问题的理解和表达，英汉互译，以及角色体验三种练习形式。 本书适用于会展等相关专业大专院校学生、成人教育学员使用，亦可供从业人员参考。

暂缺《会展英语》作者简介

Contents
Part ⅠMeetings and Conventions1
Unit 1Identifying Meetings and Conventions2
11LeadIn2
12Spotlight Reading7
13Quick Link9
14Replay11
15Terminology Bank13
16OnDemand Practice14
Unit 2The Foundations of a Proper Industry16
21LeadIn16
22Spotlight Reading17
23Quick Link20
24Replay21
25Terminology Bank23
26OnDemand Practice24
Unit 3Key Ingredients of a Successful Meeting26
31LeadIn26
32Spotlight Reading30
33Quick Link34
34Replay35
35Terminology Bank37
36OnDemand Practice37
Unit 4Planning a Meeting40
41LeadIn40
42Spotlight Reading42
43Quick Link44
44Replay48
45Terminology Bank49
46OnDemand Practice49
Unit 5Meeting Market Research51
51LeadIn51
52Spotlight Reading56
53Quick Link57
54Replay61
55Terminology Bank64
56OnDemand Practice64
Part Ⅱ Events and Projects67
Unit 6Event Project Management68
61LeadIn68
62Spotlight Reading70
63Quick Link73
64Replay75
65Terminology Bank77
66OnDemand Practice78
Unit 7Event Marketing Strategy79
71LeadIn79
72Spotlight Reading83
73Quick Link86
74Replay87
75Terminology Bank88
76OnDemand Practice89
Unit 8Contract Management91
81LeadIn91
82Spotlight Reading94
83Quick Link97
84Replay99
85Terminology Bank101
86OnDemand Practice102
Unit 9Cost Management104
91LeadIn104
92Spotlight Reading108
93Quick Link113
94Replay116
95Terminology Bank120
96OnDemand Practice121
Unit 10Event Risk Management123
101LeadIn123
102Spotlight Reading127
103Quick Link131
104Replay133
105Terminology Bank135
106OnDemand Practice136
Unit 11Human Resources Management138
111LeadIn138
112Spotlight Reading142
113Quick Link146
114Replay148
115Terminology Bank150
116OnDemand Practice151
Unit 12Safety Management154
121LeadIn154
122Spotlight Reading 155
123Quick Link159
124Replay163
125Terminology Bank165
126OnDemand Practice166
Key for Reference168
References206