书籍详情
商业领袖及其成功故事
作者：（美）奥尼尔（William J.o'Neil）
出版社：中国广播电视出版社
出版时间：2007-04-01
ISBN：9787504352538
定价：¥25.00
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内容简介
独家引进，英文原版商务励志经典。55个全球商业领袖的成功之路，通往巅峰的成功秘诀。本书为英文版。透过商界每一次突破性的成功，你会发现每一位成功者的故事中都包含着坚持不懈的努力。本书55个商业领袖的成功故事告诉你在商界取得成功的真正原因，他们中有：★脱口秀女王奥普拉·温芙瑞从不满足现状，成为传媒界精；★Gap公司首席执行官米基·德雷克斯勒无视自恃才高的专家，却采纳12岁孩子的建议，最终建立了每年拥有9亿赢利的零售产业；★沃尔特·迪斯尼抛开金钱，专注于每一件事，开创娱乐事业新天地。当鞋业公司彻底否定了比尔·鲍尔曼那革命性的运动鞋设计，是什么使这位耐克公司的创始人之一坚持不懈，一如既往？eBay公司的创始人彼埃尔·奥米迪亚如何想他人不曾想？本书不仅为你解答了这些问题，还揭示了这55位革新者如何在竞争激烈的商海中乘风破浪，达到成功的顶峰。
作者简介
暂缺《商业领袖及其成功故事》作者简介
目录
Introduction by William J. O'Neil
PART 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire
2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic
3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top
4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age
5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity
6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing
7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines
8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller
9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People
10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse
PART 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way
12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How
13 McDonald's Ray Kroc: He Cooked Up A Winner
14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting
15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant
16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain
17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire
18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath
19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision
PART 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word
21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority
22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan
23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top
24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had
25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big
……
PART 4 Taking Risks With Management Styles
PART 5 Keeping The Customer In Mind
PART 6 Succeeding Through Innovation
Index
PART 1 Striving To Be The Best
1 Nike Co-founder Bill Bowerman: His Innovations For Runners Helped Build An Empire
2 Animator Walt Disney: His Innovation And Persistence Gave Birth To Magic
3 Media Innovator Oprah Winfrey: Staying Positive Helped Her Climb To The Top
4 Industrialist Andrew Carnegie: His Innovations Led The U.S. Into The Steel Age
5 Publisher Katharine Graham: She Built Her Career On Persistence And Integrity
6 Applied Materials' James Morgan: Listening To Employees Kept His Company Growing
7 Hewlett-Packard's Carly Fiorina: How A Philosophy Major Came To Drive Technology's Big Engines
8 Cosmetics Queen Mary Kay Ash: She Made Beauty A Big Seller
9 Self-Help Pioneer Dale Carnegie: He Won Friends And Influenced Many People
10 NBA Commissioner David Stern: He Pumped Up League Into An Entertainment Powerhouse
PART 2 Growing From The Ground Up
11 Wal-Mart Founder Sam Walton: He Learned From Competitors And Then Went His Own Way
12 Paychex's Thomas Golisano: Built Business By Hiring For Guts Instead Of Know-How
13 McDonald's Ray Kroc: He Cooked Up A Winner
14 Tupperware's Brownie Wise: Built and Prepped Her Army With Methodical Goal Setting
15 Radio Shack's Charles Tandy: His Commonsense Approach Built An Electronics Giant
16 Retailer Charles R. Walgreen Sr.: His Innovations Helped Build Nation's Biggest Drugstore Chain
17 Barney Creator Sheryl Leach: She Relied On Common Sense To Help Her Build A Purple Empire
18 Bank Of America's A. P. Giannini: His Focus On Ordinary People Helped Build A Financial Goliath
19 Chewing Gum Mogul William Wrigley Jr.: He Stuck To His Vision
PART 3 Persevering Through Difficult Times
20 Organizer Nancy Brinker: Her Determination Helped Foundation Spread The Word
21 Aviation Pioneer William Boeing: In Building His Empire,He Bowed To Just One Authority
22 AmeriCredit's Michael Barrington: Attitude Put Him In Driver's Seat Of Auto Loan Titan
23 Nvidia's Jen-Hsun Huang: His Laserlike Focus Helps Keep His Company On Top
24 Entrepreneur Daisy Braxton: How She Used Her Fall Into Welfare To Reach Higher Than She Ever Had
25 IGT's Charles Mathewson: Relationship-Building Helped Him Win Big
……
PART 4 Taking Risks With Management Styles
PART 5 Keeping The Customer In Mind
PART 6 Succeeding Through Innovation
Index
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