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跨文化交际基础

跨文化交际基础

作者:窦卫霖

出版社:对外经济贸易大学出版社

出版时间:2007-04-01

ISBN:9787810788137

定价:¥35.00

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内容简介
  《跨文化交际基础》试图从文化和交际的基本理论及其两者之间的关系入手,以跨文化交际学的基本理论和应用为框架,通过分析中西文化在言语交际、非言语交际中的差异,以及这些差异在社会礼仪和商务谈判中的表现,用以培养学生的跨文化意识,加深对母语和目的语文化的理解,最终提高跨文化交际能力。
作者简介
暂缺《跨文化交际基础》作者简介
目录
Chapter 1 Introduction to Intercultural Communication
Learning Objectives
 Warm-up Activities
  I. Defining Intercultural Communication
  II. The Rapid Increase of Intercultural Communication
   1. Improvements in transportation technology
   2. Developments in communication technology
   3. Changes in mass migration patterns
   4. Globalization of the world economy
  III. The Development of Intercultural Communication Study
   1. The development of intercultural communication study in the U.S.
   2. Intercultural communication studies in China
  IV. The Complexity in Learning Intercultural Communication
   1. The multidiseiplinary nature and elements of intercultural communication study
   2. Potential problems in learning intercultural communication
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 2 Basic Communication Theories
 Learning Objectives
 Warm-up Activities
  I. Communication Defined
  II. Needs and Functions of Communication
   1. Maslow's hierarchy of needs
   2. Functions of communication
  III. The Classification of Communication
  IV. The Process of Communication
   1. Components of communication
   2. Models of communication
  V. The Characteristics of Communication
  VI. The Challenge of Effective Communication in Interpersonal Encounters
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 3 The Nature of Culture
 Learning Objectives
 Warm-up Activities
  I. Definitions of Culture
  II. Basic Functions and Source of Culture
  III. Ingredients of Culture
  IV. Characteristics of Culture
  V. Understanding Cultural Differences
   1. Normal distribution of people's characteristics
   2. Minimum-maximum social differences
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 4 Cultural Values
 Learning Objectives
 Warm-up Activities
  I Concept of Values
   1. Definition of value
   2. Values as the core of culture
   3. Types of values
  II. Priorities of Cultural Values
  III Study of Values
   1. Kluckholn and Strodtbeck's value orientations
   2. Hofstede-Bond value dimensions
   3. Hall's high- and low-context orientation
 Summary of the Chapter
 Key Terms
 Words & Expressions
 Notes
 Exercises
 Case Study
Chapter 5 Verbal Communication
Chapter 6 Nonverbal Communication
Chapter 7 Cultural Differences in Etiquette and Protocol
Chapter 8 Cultural Differences in Business Negotiation
Chapter 9 Cultural Adaptation and Intercultural Communication Competence
References
Key to Exercises
Model Test I
Model Test II
Appendix I Intercultural Films
Appendix II Related Websites
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