书籍详情
创办新企业（第4版）
作者：（美）杰夫·马杜拉
出版社：人民邮电
出版时间：2007-01-01
ISBN：9787115154163
定价：¥25.00
购买这本书可以去
内容简介
为解决商务英语课程建设中的教材问题，丰富教材种类，调节教材难度，人民邮电出版社从美国高校商务类课程中精选了一套经典教材，并根据难度和教学需要摘编组合，出版了适合我国专业双语教学的教材。＜br＞本系列教材主要有以下几个特点：（1）教材种类丰富。本系列教材首批推出7本商务知识双语教材，组成“英语专业工商管理双语教学教材系列”，包括《管理》（Jeff Madura著）、《运营管理与创新》（David Needle著）、《市场营销》（Louis Boone & David Kurtz著）、《会计与财务管理》（Jeff Madura著）、《人力资源管理》（Jeff Madura著）、《商业伦理与社会责任》（Jeff Madura著）以及《创办新企业》（Jeff Madura著），国内同类题材教材较少。（2）版本较新。本系列教材选摘自国外最新教材，内容涵盖了相应学科的最新理念和最新的真实案例。（3）内容规范、简洁，语言难易得当，适合双语教学。本系列教材简要地概述了各职能领域最重要的基本概念、基本原理和主要理论，在每本书后加入了这门学科的相关重要术语，并对术语的词头进行了中文释义。＜br＞对于商务英语类专业的双语教学来说，该系列丛书内容详略得当，语言准确流畅，是一套值得信赖的英语专业工商管理双语教学的系列教材。希望此系列教材能够丰富商务英语类专业的课程设置，满足广大师生的需求，同时也希望我国商务英语教育蓬勃发展！
作者简介
暂缺《创办新企业（第4版）》作者简介
目录
Part1 Selcting a Form of Business Ownership
1 Sole Proprietorship
Characteristics of Successful Sole Proprietors
Advantages of a Sole Proprietorship
Disadvantages of a Sole Propietorship
Decision Making:Deciding on the Sole Proprietor Form of Business
2 Partnership
Advantages of a Partnership
Disadvantages of a Partnership
S-Corporations
Limited Liability Company(LLC)
Decision Making:Deiding on the Partnersbip Form of Business
3 Corporation
How Stockbolders Earn a Retuirn
Private versus Public Corporations
Advantages of a Corporation
Disadvantages of a Corporation
Comparing Forms of Business Ownership
How Business Ownership Can Change
Decision Making:Deciding on the Corponation Form of Business
4 How Ownership Can Affect Return and Risk
Impact of Ownersbip on the Return on Investment
Impact of Ownersbip on Risk
Cross Functional Teamwork:Sources of Risk across Business Functions
Decision Making:Deciding Whether to Add Partners to Reduce Risk
5 Obtaining Ownership of an Existing Business
Assuming Ownership of a Family Business
Purchasing an Existing Business
Franchising
Self-Scoring Exercise:Do You Have the Skills Necessary to Succeed in Business？
……
Part2 Entrepreneurship and Business Planning
6 Creating a New Business
7 Assessing Market Conditions
8 Developing a Competitive Advantage
9 Developing the Business Plan
10 Risk Management by Entrepreneurs
Part3 Creating and Pricing Products
11 Background on Products
12 Identifying Target Market
13 Creating New Products
14 Product Differentiation
15 Additional Pricing Decisions
Answers to In-Text Study Guide
Glossary
1 Sole Proprietorship
Characteristics of Successful Sole Proprietors
Advantages of a Sole Proprietorship
Disadvantages of a Sole Propietorship
Decision Making:Deciding on the Sole Proprietor Form of Business
2 Partnership
Advantages of a Partnership
Disadvantages of a Partnership
S-Corporations
Limited Liability Company(LLC)
Decision Making:Deiding on the Partnersbip Form of Business
3 Corporation
How Stockbolders Earn a Retuirn
Private versus Public Corporations
Advantages of a Corporation
Disadvantages of a Corporation
Comparing Forms of Business Ownership
How Business Ownership Can Change
Decision Making:Deciding on the Corponation Form of Business
4 How Ownership Can Affect Return and Risk
Impact of Ownersbip on the Return on Investment
Impact of Ownersbip on Risk
Cross Functional Teamwork:Sources of Risk across Business Functions
Decision Making:Deciding Whether to Add Partners to Reduce Risk
5 Obtaining Ownership of an Existing Business
Assuming Ownership of a Family Business
Purchasing an Existing Business
Franchising
Self-Scoring Exercise:Do You Have the Skills Necessary to Succeed in Business？
……
Part2 Entrepreneurship and Business Planning
6 Creating a New Business
7 Assessing Market Conditions
8 Developing a Competitive Advantage
9 Developing the Business Plan
10 Risk Management by Entrepreneurs
Part3 Creating and Pricing Products
11 Background on Products
12 Identifying Target Market
13 Creating New Products
14 Product Differentiation
15 Additional Pricing Decisions
Answers to In-Text Study Guide
Glossary
猜您喜欢
