书籍详情
国际商务英语写作

作者:管春林
出版社:浙江大学
出版时间:2006-08-01
ISBN:9787308048910
定价:¥32.00
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内容简介
《ESP系列精品教材:国际商务英语写作(第1辑)》共十七章,分前后两部分。前面三分之二的内容为国际贸易函电,内容涉及外贸函电基本知识、建立业务关系、询盘与答复、报盘与还盘、推销与连续推销、订单与履行订单、支付、装船与保险、投诉、索赔与理赔、代理和常用社交信函等。后面三分之一的内容为公司内部通讯,内容包括备忘录、商务报告、会议议程与会议纪要、旅程安排与总结、图表信息和求职信函等。每一章节基本由以下部分组成:1.Questions for discussion;2.Background information;3.Samle letters;4.Analysis and discussion;5.Points to remember;6.More useful patterns;7.Notes and explanations。每一章节均配有练习,练习分课堂口头练习和课后书面练习两部分。练习紧扣章节主题内容,形式多样,有翻译、选择填空、完型填空、修改信件、补全句子、根据所给情景写信等。这些练习有的侧重巩固本章节的写作知识,有的训练单项写作技能,也有的着重提高综合应用能力。《ESP系列精品教材:国际商务英语写作(第1辑)》选材范围广,语言规范,条理清晰,重点突出,内容丰富。它既有大量样信可供学习者参考,也有许多实用句型可资借鉴,同时又配有条理清晰的概括和总结以加深学习者对国际商务英语写作规律的认识和理解。适用:可供高校英语专业、经贸专业、经贸英语专业、工商管理专业的学生作为英语写作教材使用,也可用作涉外经贸人员的商务英语写作手册和案头工具书,同时对于国际商务人员有一定英语基础并有志于从事国际商务工作的人员也是一本颇具实用性的参考书。
作者简介
暂缺《国际商务英语写作》作者简介
目录
Section One External Communications
Chapter 1 Components and Essential Qualities of a Business Letter
Chapter 2 Establishing Business Relations
Chapter 3 Inquiries and Replies
Chapter 4 Quotations, Offers and Counter-offers
Chapter 5 Sales Promotion and Follow-ups
Chapter 6 Orders and Executing Orders
Chapter 7 Payment
Chapter 8 Shipment and Insurance
Chapter 9 Complaints, Claims and Adjustments
Chapter 10 Agency
Chapter 11 Social Letters
Section Two Internal Communications
Chapter 12 Memorandums
Chapter 13 Business Reports
Chapter 14 Meeting Agendas and Minutes
Chapter 15 Itineraries and Summaries
Chapter 16 Graphic Information
Chapter 17 Employment-related Letters
Appendix: Common Abbreviations in Business Communications
References
Chapter 1 Components and Essential Qualities of a Business Letter
Chapter 2 Establishing Business Relations
Chapter 3 Inquiries and Replies
Chapter 4 Quotations, Offers and Counter-offers
Chapter 5 Sales Promotion and Follow-ups
Chapter 6 Orders and Executing Orders
Chapter 7 Payment
Chapter 8 Shipment and Insurance
Chapter 9 Complaints, Claims and Adjustments
Chapter 10 Agency
Chapter 11 Social Letters
Section Two Internal Communications
Chapter 12 Memorandums
Chapter 13 Business Reports
Chapter 14 Meeting Agendas and Minutes
Chapter 15 Itineraries and Summaries
Chapter 16 Graphic Information
Chapter 17 Employment-related Letters
Appendix: Common Abbreviations in Business Communications
References
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