书籍详情
管理沟通（英文版）
作者：（美）博特威尔
出版社：高等教育出版社
出版时间：2006-07-01
ISBN：9787040172423
定价：¥28.00
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内容简介
《管理沟通》属于商务英语高级阶段教材，也可供MBA教学使用。《管理沟通读本》的定位的补充读物，也可供有一定英语基础和管养具有管理和商务沟通能力的复合型人才。《管理沟通》内容由交际、管理和领导三部分组成，以交际为主。《管理沟通》用英语编写，作者是Lin Bothwell，哈佛行为学博士，大学教授，曾在美国出版领导艺术一书，该书常销13年。该作者曾在清华大学管理学院授课，讲授管理沟通课程。《管理沟通》共14章，前4章介绍了沟通的基本理论和技巧；第五至第11章介绍了组织内外的管理沟通的各个方面，包括管理过程、人力资源管理、营销管理、跨组织管理等；最后三章介绍了高层管理沟通，包括战略管理、决策和领导力等。每章有练习题，部分章节有案例。
作者简介
暂缺《管理沟通（英文版）》作者简介
目录
Chapter 1 A Communication Model
What Is Communication; Barriers to Effective Communication; Communication in Practice
Chapter 2 Interpersonal Communication Skills for Managers
Interpersonal Communication; Types of Interpersonal Communication
Chapter 3 Oral Communication Skills
Listening and Speaking; Non-verbal Communication; Public Speaking
Chapter 4 Written Communication Skills
Communication Through Writing; The Process of Writing
Chapter 5 The Process of Management
Planning; Organizing; Directing ; Controlling
Chapter 6 Human Resource Management I
Recruitment and Selection; The Job Hunting Process; New Employee Orientation; Training and Team Building; Motivation of Employees
Chapter 7 Human Resource Management II
Organizational Constraints; Delegation; Job Enrichment;
Employee Appraisals, Discipline and Development;
Succession Planning
Chapter 8 General Management Challenges
Showing Respect for Every Employee; Group Climate and the Management of Frustration and Conflict; The Management of Time; Managing Effective Meetings
Chapter 9 Marketing Communication
Marketing; Advertising; Sales; Customer Service
Chapter 10 Inter-organizational Communication
What Is the Same? What Is Different?; Guidelines for Inter-organi-zational Communication
Chapter 11 International Management and Intercultural Communication
Language; Non-verbal Communication Elements; Culture
Chapter 12 Strategic Management Communication
Introduction; Aspects of Strategic Planning; Communication in Strategic Management
Chapter 13 Executive Decision Making
Decision Making and Top Management; Effective Decision Making; Problem Solving
Chapter 14 Leadership and Communication
What Is Leadership?; Approaches to Leadership;Leadership by Objectives and Results
Appendix A Exercises for Personal Assessment
Appendix B Guidelines for Teachers and Trainers
Bibliography
What Is Communication; Barriers to Effective Communication; Communication in Practice
Chapter 2 Interpersonal Communication Skills for Managers
Interpersonal Communication; Types of Interpersonal Communication
Chapter 3 Oral Communication Skills
Listening and Speaking; Non-verbal Communication; Public Speaking
Chapter 4 Written Communication Skills
Communication Through Writing; The Process of Writing
Chapter 5 The Process of Management
Planning; Organizing; Directing ; Controlling
Chapter 6 Human Resource Management I
Recruitment and Selection; The Job Hunting Process; New Employee Orientation; Training and Team Building; Motivation of Employees
Chapter 7 Human Resource Management II
Organizational Constraints; Delegation; Job Enrichment;
Employee Appraisals, Discipline and Development;
Succession Planning
Chapter 8 General Management Challenges
Showing Respect for Every Employee; Group Climate and the Management of Frustration and Conflict; The Management of Time; Managing Effective Meetings
Chapter 9 Marketing Communication
Marketing; Advertising; Sales; Customer Service
Chapter 10 Inter-organizational Communication
What Is the Same? What Is Different?; Guidelines for Inter-organi-zational Communication
Chapter 11 International Management and Intercultural Communication
Language; Non-verbal Communication Elements; Culture
Chapter 12 Strategic Management Communication
Introduction; Aspects of Strategic Planning; Communication in Strategic Management
Chapter 13 Executive Decision Making
Decision Making and Top Management; Effective Decision Making; Problem Solving
Chapter 14 Leadership and Communication
What Is Leadership?; Approaches to Leadership;Leadership by Objectives and Results
Appendix A Exercises for Personal Assessment
Appendix B Guidelines for Teachers and Trainers
Bibliography
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