书籍详情
商务英语写作
作者：张莉，连晓丽 主编
出版社：经济管理出版社
出版时间：2006-08-01
ISBN：9787802076334
定价：¥20.00
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内容简介
本书主要是培养学生的商务英语写作技能而编写的。商务英语写作是国际语言专业学生的必修课，也是从事国际商务工作的相关人员所必需的一项技能。本书以对学生终身发展有益的专业知识和操作技能为着眼点，突出培养学生的商务写作技能。随着当今世界商务活动范围（包括货物贸易和服务贸易）的不断变化，商务写作所涉及的商务业务知识和惯例，传递信息的手段和方式以及使用的语言也在不断变化。本书包括了传统的商务书信写作和商务备忘录，新增加了电子邮件、商务合同、商务宣传等其他应用类型的写作，同时也涉及商务活动中的跨文化交际和交际中伦理因素的介绍。本书采用写作技巧和写作知识与实际商务知识和业务相结合的编写方法，力求使一切努力都落到提高学生商务写作能力这一点上。为止，我们在书中提供了大量写作范例和练习以供学习者使用。
作者简介
暂缺《商务英语写作》作者简介
目录
Chapter 1 Getting Started: Writing and Your Career
I. The Key to Effective Writing
II. Functions of Job-related Writing
Cross-cultural Communication
Exercises
Chapter 2 Professional Writing: Some Basics
I. Writing: Words
II. Writing: Sentences
III. Writing: Letters
Cross-cultural Communication
Exercises
Chapter 3 How to Get a Job: Resumes, Letters of
Applications and Interviews
I. Preparing for Your Job Search
II. Preparing a Resume
III. Writing a Letter of Application
IV. Going to an Interview
Cross-cultural Communication
Exercises
Chapter 4 Writing Memos, E-mails and Minutes
I. Memos
II. E-mail
III. Minutes
Cross-cultural Communication
Exercises
Chapter 5 Order Letters and Letters of Inquiry
I. Order Letters
II. Letters of Inquiry
Cross-cultural Communication
Exercises
Chapter 6 Sales Letters
I. Brief Introduction to Sales Letters
II. The "Four A' s" in Sales Letters
III. Write Sales Letters Automatically
Cross-cultural Communication
Exercises
Chapter 7 Customer Relations Letters ( I )—
Goodwill Letters
I. Thank-you Letters
II. Congratulation Letters
III. Letters of Invitation or Welcome
IV. Letters of apology
V. Letters to Express Get-well Wishes or Sympathy
Cross-cultural Communication
Exercises
Chapter 8 Customer Relations Letters ( II ) --
Complaint Letters and Adjustment Letters
I. Complaint Letters
II. Adjustment Letters
Cross-cultural Communication
Exercises
Chapter 9 Customer Relations Letters (III) —
Collection Letters
I. Collection Letter 1
II. Collection Letter 2
III. Collection Letter 3
IV. Collection Letter 4
Cross-cultural Communication
Exercises
Appendix
I. Certification and Verification
II Agreement and Contract
III. Confirmation
IV. Authorization
BIBLIOGRAPHY
I. The Key to Effective Writing
II. Functions of Job-related Writing
Cross-cultural Communication
Exercises
Chapter 2 Professional Writing: Some Basics
I. Writing: Words
II. Writing: Sentences
III. Writing: Letters
Cross-cultural Communication
Exercises
Chapter 3 How to Get a Job: Resumes, Letters of
Applications and Interviews
I. Preparing for Your Job Search
II. Preparing a Resume
III. Writing a Letter of Application
IV. Going to an Interview
Cross-cultural Communication
Exercises
Chapter 4 Writing Memos, E-mails and Minutes
I. Memos
II. E-mail
III. Minutes
Cross-cultural Communication
Exercises
Chapter 5 Order Letters and Letters of Inquiry
I. Order Letters
II. Letters of Inquiry
Cross-cultural Communication
Exercises
Chapter 6 Sales Letters
I. Brief Introduction to Sales Letters
II. The "Four A' s" in Sales Letters
III. Write Sales Letters Automatically
Cross-cultural Communication
Exercises
Chapter 7 Customer Relations Letters ( I )—
Goodwill Letters
I. Thank-you Letters
II. Congratulation Letters
III. Letters of Invitation or Welcome
IV. Letters of apology
V. Letters to Express Get-well Wishes or Sympathy
Cross-cultural Communication
Exercises
Chapter 8 Customer Relations Letters ( II ) --
Complaint Letters and Adjustment Letters
I. Complaint Letters
II. Adjustment Letters
Cross-cultural Communication
Exercises
Chapter 9 Customer Relations Letters (III) —
Collection Letters
I. Collection Letter 1
II. Collection Letter 2
III. Collection Letter 3
IV. Collection Letter 4
Cross-cultural Communication
Exercises
Appendix
I. Certification and Verification
II Agreement and Contract
III. Confirmation
IV. Authorization
BIBLIOGRAPHY
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