书籍详情
国际商务管理
作者:胡松华
出版社:中山大学出版社
出版时间:2006-02-01
ISBN:9787306026590
定价:¥35.00
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内容简介
本书为全英文教材,主要面对的对象是外语系的学生和选修《国际商务管理》此门课的本科学生。该书比较系统地介绍了国际商务管理的各个方面,包括国际商务模型、国际投资管理、国际贸易的理论与实务、全球战略管理和全球组织架构设计、全球供应链管理等丰富的内容。该书内容翔实,体例完整,方便教学。每章含有的案例和中国的实际情况结合紧密,资料主要来源于国内企业,具有很强的实操性,所以本书理论和实际相结合得较好。全书后面附有一些主要的有关法律法规和专业词汇索引,以更方便老师和学生的教与学。
作者简介
暂缺《国际商务管理》作者简介
目录
Preface
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case mestle's Global Drive
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Closing Case Aflac's Success in Japan
Chapter 4 International Trade: Theory and Policy
Opening Case Trade Between the U.S. and China
4.1 Rationale of International Trade
4.2 International Trade Barriers
4.3 International Trading System
4.4 Summay
Chapter 5 International Trade Practice
Opening Case Which Bank Should the Documents Be Presented to?
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit(L/C)
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case The Rise of Haier as a Global Manufacturer
6.1 The Nature of Global Strategic management
6.2 Global Strategic Formulation
6.3 Global Strategy Implementation
6.4 Global Strategic Control
6.5 Summary
Chapter 7 Global Organization Design
Opening CaseProcter & Gamble's Overhaul: Organiztion 2005
7.1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case "IBM PC" Goes to Lenovo
8.1 Forms of Foreign Direct Investment
8.2 managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for Interantional Projects
Chapter 9 Global Operation Management
Chapter 10 Global Supply Chain Management
Appendix
Glossary
Bibliography
Chapter 1 Challenge of International Business Management
Opening Case Galanz: A Workshop of the World
1.1 Singificance of International Business
1.2 The Role of International Business Environment
1.3 Decision-making Function of International managers
1.4 Summary
1.5 Scenario Analysis
Chapter 2 Modes of Internation Business
Opening Case A Global Challenge for Kodak
2.1 Basic Types of Entry Modes
2.2 A Comparison of Enty Modes
2.3 Selecting the Mode of Entry
2.4 Summary
2.5 Scenario Analysis
Chapter 3 International Investment: Theory and Practice
Opening Case mestle's Global Drive
3.1 The Scope of International Investment
3.2 The MNE: Evolution, Structure, and Characteristics
3.3 FDI Theories and Theories of the MNE
3.4 Porter's Diamond Model
3.5 Summary
Closing Case Aflac's Success in Japan
Chapter 4 International Trade: Theory and Policy
Opening Case Trade Between the U.S. and China
4.1 Rationale of International Trade
4.2 International Trade Barriers
4.3 International Trading System
4.4 Summay
Chapter 5 International Trade Practice
Opening Case Which Bank Should the Documents Be Presented to?
5.1 International Trade Terms
5.2 Remittance and Collection
5.3 Letter of Credit(L/C)
5.4 Summary
5.5 Scenario Analysis
Chapter 6 Global Strategic Management
Opening Case The Rise of Haier as a Global Manufacturer
6.1 The Nature of Global Strategic management
6.2 Global Strategic Formulation
6.3 Global Strategy Implementation
6.4 Global Strategic Control
6.5 Summary
Chapter 7 Global Organization Design
Opening CaseProcter & Gamble's Overhaul: Organiztion 2005
7.1 International Division Structure
7.2 Global Product Structure
7.3 Global Geographic Structure
7.4 Global Functional Structure
7.5 Global Matrix Structure
7.6 Summary
Chapter 8 International Investment Management
Opening Case "IBM PC" Goes to Lenovo
8.1 Forms of Foreign Direct Investment
8.2 managing Foreign Exchange Risks
8.3 Cost of Capital for International Investment
8.4 Investment Approaches
8.5 Feasibility Study for Interantional Projects
Chapter 9 Global Operation Management
Chapter 10 Global Supply Chain Management
Appendix
Glossary
Bibliography
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