书籍详情
实用商务项目设计
作者：羡锡彪
出版社：中央广播电视大学出版社
出版时间：2001-12-01
ISBN：9787304022150
定价：¥8.00
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内容简介
选择一个商务项目，对该项目的可行性进行调查研究与分析，直至确定实施该项目并撰写项目计划，是工商组织经常进行的商务活动。本课程旨在使学生初步了解选择与设计商务项目的全部过程，综合运用所学的知识与技能，独立完成项目计划书。
作者简介
暂缺《实用商务项目设计》作者简介
目录
Outline of the course
Introduction
Part Ⅰ What is a project?
Unit1 Concepts
Part Ⅱ What is the problem?
Unit2 Current business analysis
Unit3 Customer needs and wants analysis
Unit4 SWOT analysis
Part Ⅲ What is the solution?
Unit5 Deciding the proJect obJective(s)
Part Ⅳ How will you carry it out?
Unit6 Planning the activities
Unit7 Costing
Unit8 Riskanalysls
Unit9 Management and control
Part Ⅴ Presenting the proposal
Unit10 Reporting & presentation
Introduction
Part Ⅰ What is a project?
Unit1 Concepts
Part Ⅱ What is the problem?
Unit2 Current business analysis
Unit3 Customer needs and wants analysis
Unit4 SWOT analysis
Part Ⅲ What is the solution?
Unit5 Deciding the proJect obJective(s)
Part Ⅳ How will you carry it out?
Unit6 Planning the activities
Unit7 Costing
Unit8 Riskanalysls
Unit9 Management and control
Part Ⅴ Presenting the proposal
Unit10 Reporting & presentation
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