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高效商务沟通(英文版.第七版)

高效商务沟通(英文版.第七版)

作者:Herta A.Murphy Herbert W.Hildebrandt Jane P.Thomas

出版社:机械工业出版社

出版时间:1998-10-01

ISBN:9787111064046

定价:¥64.00

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内容简介
  成功、高效的商务沟通往往会令您事半功倍。通过阅读本书,您将了解到:商务沟通的历史背景、商务沟通的各种技术手段、文案设计和实施的程序、如何进行书面沟通、如何进行口头交流、怎样获得心议已久的工作职位。本书作者均为执教多年的业界“领袖”。他们丰富的经验与大量的神机妙算例,将为您提供一套综合、实用的高效商务沟通方法。
作者简介
暂缺《高效商务沟通(英文版.第七版)》作者简介
目录
PARTONEBACKGRONDFOREFFICTIVEBUSINESSCOMMUNICATIONChapter1EffectiveCommunicationsinBusinessImportanceandBenefitsofEffectiveCommunicationCommponentsofCommunicationConceptsandProblemsofCommunicationNoverbalCommunicationSummaryExercisesandProblemsReferencesChapter2TheSevenC'sofEffectiveCommunicationCompletenessConcisenessConsiderationConcretenessClarityCourtesyCorrectnessSummaryExercisesandProblemsChapter3BusinessCommunicationandtheGlobalContextBackgroundtoInterculturalCommunicationNationalCulturalVariablesIndividualCoulturalVariablesSummaryExercisesandProblemsReferencesChapter4BusinessCommunicationandtheEthicalContextBackgroundtoEthicalContextsInfluencesonPersonalEthicsCommunicationandEthicalIssuesSummaryExercisesandProblemsReferencesChapter5BusinessCommunicationandtheTechnologyContextManagingInformationWithinOrganizationsE-MailOtherCommunicationTechnologiesManagingInformationOutsideOrganizationsSummaryExercisesandProblemsReferencesPARTTHREEMESSAGEDESIGNChapter6TheProcessofPreparingEffectiveBusinessMessagerFivePlanningStepsBasicOrganizationslPlansBeginningandEndingsComposingtheMessageSummaryExercisesandProblemsChapter7TheAppearanceandDesignofBusinessMessagesBusinessLettersMemorandumsSpecialTimesavingMessageMediaSummaryExercisesandProblemsChapter8Good-NewsandNeutralMessagesOrganizationalPlanFavorableRepliesNeutralMessagesSummaryExercisesandProblemsCapsuleCheeklistsforGood-NewsandNeutralMessagesChapter9Bad-NewsMessagesTheRightAttitudePlansforBad-NewsMessagesNegativeRepliestoRequestsUnfavorableUnsolicitedMessagesSummaryExercisesandProblemsCapsuleChecklistsforBad-NewsMessagesChapter10PersuasiveWrittenMessagesOrganizationofPersuasiveMessagesPersuasiveRequestsPersuasiveSalesLettersSummaryExercisesandProblemsCapsuleChecklistsforPersuasiveRequestsPARTFIVEWRITTENCOMMUNICATION:REPORTSChapter11ShortReportsSuggestionsforShortReportsInformationalMemorandumReportsAnalyticalMemorandumReportsLetterReports-InformationalandAnalyticalSummaryExercisesandProblemsChapter12LongReportsPrefatorySectionsSupplementalSectionsPresentationoftheLongReportExamplesofPagesfromaLongAnalyticalReportSummary'ExercisesandProblemsChapter13ProposalsPurposesofProposalsKindsofProposalsPartsofProposalsShortProposalsLongFormalProposalsWritingFormalProposalsWritingStyleandAppearanceSummaryExercisesandProblemsPARTSIXSTRATEGIESFORORALCOMMUNICATIONChapter14StrategiesforSuccessfulSpeakingandSuccessfulListeningStrategiesforImprovingOralPresentationsStrategiesforReducingStageFrightStrategiesforImprovingListeningSkillsSummaryExercisesandProblemsChapter15StrategiesforSuccessfulinformativeandPersuasiveSpeakingPurposesofInformativeandPersuasiveSpeakingKindsofInformativeandPersuasiveSpeakingAudienceAnalysisforInformativeandPersuasiveSpeakingOrganizationforInformativeandPersuasiveSpeakingSupportsforInformativeandPersuasiveSpeakingSummaryExercisesandProblemsReferenceChapter16StrategiesforSuccessfulInterpersonalCommunicationDyadicCommunicationInterviewingTelephoningDictating'SummaryExercisesandProblemsReferenceChapter17StrategiesforSuccessfulBusinessandGroupMeetingsBackgroundInformationonGroupsPurposesandKindsofMeetingsSolvingProblemsinMeetingsorGroupsLeadershipResponsibilitiesinMeetingsParticipantResponsibilitiesinMeetingsSummaryExercisesandProblemsReferencesPARTSEVENTHEJOBAPPLICATIONPROCESSChapter18ThejobApplicationProcess-TheWrittenjobPresentationSelf-AssessmentMarketAssessmentResumeCoverLettertoResumeSummaryExercisesandProblemsChapter19ThejobApplicationProcess-InterviewsandFollow-UpSuccessfulPreparationforthejobInterviewSuccessfulFollow-UPMessagesAftertheInterviewSuccessfulNegotiatingSumaryExercisesandProblemsReferencesAPPENDIXEXSAVisualAidsinBusinessCommunicationGraphicsforQuantitativeandOtherDataSampleGraphicsforQuantitativeandOtherDataChecklistforEffictiveVisualPresentationsBGrammar,Punctuation,andStyleGrammarPunctuationStyleCBusinessCommunicationandLegalIssuesDefamationInvasionofPrivacyMisrepresentationandFraudLawsRegardingEmployment,Credit,andCollectionsOtherAreasofCautioninBusinessCommunication
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