现代商务英语

　　本书内容涉及国际贸易中各主要环节和交易方式：商务写作、贸易关系的建立、资信调查、询盘、报盘与还盘、促销、订货、支付、信用证的开立与修改、装运、保险、索赔、电子商务、代理、招标与投标、补偿贸易、合资与仲裁。此外，还附有国际贸易常用语150词、缩略语200词。全书内容翔实，结构新颖。为了与WTO接轨，特别新增了电子商务和商务谈判。课后附有注释、有用表达及课文参考译文。本书可用作大专院校经济、管理专业本、专科教材及外贸从业人员的参考书。

暂缺《现代商务英语》作者简介

第1章　商业信函写作(BusinessLetterWriting)1.1　商业信函的写作原则1.2　商业信函的要素1.3　商业信函的格式1.4　商函的信封写法　　第2章　建立商贸关系(EstablishingaBusinessRelationship)2.1　SeekingthePossibilitiesofEstablishingaBusinessRelationship2.2　AgreeingtoEstablishBusinessRelations2.3　VoluntaryTradeLetter2.4　TryingtoResumeBusinessRelations2.5　HopingtoSetupBusinessRelations课文参考译文　　第3章　资信调查(StatusEnquiries)3.1　StatusEnquiry3.2　FavorableReply3.3　UnfavorableReply3.4　ApologizingforNotSupplyingDefiniteOpinion3.5　InquiryingaboutFinancialStanding3.6　ReplyingtotheEnquiry课文参考译文　　第4章　询盘及答复(InquiriesandReplies)4.1　LettersofInquiry4.2　RepliestotheInquiryTradeTalks课文参考译文　　第5章　发盘与还盘(OfferandCounter-offer)5.1　Offer5.2　Counter-offer5.3　Acceptance5.4　AskingforDiscount5.5　ANon-FirmOffer5.6　AFirmOffer5.7　ACounter-offerTradeTalks课文参考译文　　第6章　促销(SalesPromotion)6.1　SalesLetter6.2　AnnouncingNewProductsandServiceSold6.3　HopingGuestComeAgain6.4　TheReviverTradeTalks课文参考译文　　第7章　订货及其履行(OrdersandExecution)7.1　OrderLetters7.2　Acknowledgment7.3　ConfirminganOrder7.4　DecliningOrderedPrice7.5　RejectingBuyer''sDeliveryTerms7.6　UrgingShipment7.7　ReplytotheLetterofUrgingShipment课文参考译文
第8章　支付条款(TermsofPayment)8.1　ApplicationFormforCredit8.2　InsistingonL/CPsyment8.3　AgteeingtoL/CPayment8.4　AsKingforMoreDiscount8.5　RejectingMoreDiscountTradeTalks课文参考译文
第9章　信用证的建立与修改(EstablishmentandAmendmentofL/C)9.1　AdvisingEstablishmentofL/C9.2　UrgingEstablishmentofL/C9.3　AskingforL/CAmendment9.4　AskingforExtensionofL/C9.5　AdviceofExtensionofL/C9.6　RefusingCreditAmendment9.7　AdviceofAmendmentofL/C9.8　AdvisingCancellationofContractonNon-establishment课文参考译文
第10章装运(Shipment)10.1　ShippingInstructions10.2　UrgingEarlierShipment10.3　ProposingPartialShipment10.4　ShippingAdvice10.5　UrgingShippingAdvice10.6　ApologyforDelayinShipmentTradeTalks附1：装运提单式样附2：品质检验证书式样附3：发票式样附4：原产地证明书式样课文参考译文　　第11章　保险(Insurance)11.1　ApplyingforInsurance11.2　ReplyingtoaRequestforInsurance11.3　AskingforAdditionalInsurance11.4　ReplyingtoaRequestforExcessiveInsurance11.5　AboutMarineInsurancePolicy11.6　TheDefinitionofInsurancePolicy11.7　TheMainContentsofInsuranceDocuments11.8　InsurancePolicyStipulatedinaL/CTradeTalks课文参考译文　　第12章　索赔(Claim)12.1　CiaimforInferiorQuality12.2　RejectingtheClaim(RepudiationofClaim)12.3　ProposingSettlementbyArbitration12.4　onAwardofArbitration12.5　AceeptingComplaint12.6　AgreeingtoPaytheClaim12.7　LodgingaClaimwithCarrier12.8　AgreeingtoSettlementTradeTalks课文参考译文　　第13章电子商务(E-commerce)13.1　DevelopmentofE-commerce13.2　DefinitionandApplicationofE-commerce13.3　BenefitsofE-commerce13.4　BasicModelsofE-business13.5　TyoicalProcessofanOnlineShopping13.6　ChallengesandTheirSolutionsforE-business课文参考译文　　第14章　代理(Agency)14.1　ApplyingforSalesAgency14.2　AnUnfavorableReply14.3　AcceptingProposalforSoleAgency14.4　SoleAgencyAgreement课文参考译文　　第15章　招标与投标(Tendering)15.1　IntroductiontoTendering15.2　ATenderNotice15.3　ALetterofInvitingTenders15.4　AResponsetotheInvitationofTendersTradeTalks课文参考译文　　第16章　补偿贸易与加工贸易(CompensationTradeandAssemblyProcessing)16.1　ThreeSuppliesandOneCompensation16.2　ACompensationTradeLetter16.3　ProcessingWiththeSuppliedMaterialsTradeTalks课文参考译文　　第17章　和资(JointVenture)17.1　StudyonJointVenture17.2　JointVentureContract17.3　TalkingabouttheProportionofInvestment17.4　JointLetterofIntention课文参考译文　　第18章　仲裁(Arbitration)18.1　TradeTalks18.2　ApplicationforArbitration18.3　StatementoftheDefendant''sCase18.4　F.TArbitrationCommissionAward课文参考译文附录1　国际贸易常用语150词附录2　国际贸易缩略语200词　　参考文献