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新编商务英语精读(第2册 学生用书)
作者:张 逸
出版社:高等教育出版社
出版时间:2005-01-01
ISBN:9787040162424
定价:¥41.00
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内容简介
《新编商务英语精读(附光盘第2册学生用书)》为“新编商务英语系列丛书”之一。《新编商务英语精读(附光盘第2册学生用书)》共10个单元,每单元由阅读Ⅰ(Reading Ⅰ),阅读Ⅱ(ReadingⅡ)以及扩展性练习(Extended Activities)组成。《新编商务英语精读(附光盘第2册学生用书)》旨在寻求语言能力培养和商务英语知识学习的最佳结合点,即在全面培养学生英语语言综合能力的同时,熟悉各种商务活动,了解商务方面的知识。本丛书适用于商务英语专业的学生。《新编商务英语精读(附光盘第2册学生用书)》另配录音磁带。
作者简介
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目录
Unit 1 Sports and Business
Reading Ⅰ Nike, from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike, from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure :Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time
Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
……
Unit 7 Interview
Unit 8 Trademark
Unit 9 Successful Businessmen
Unit 10 Successful Businesses
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use
Reading Ⅰ Nike, from Small Beginnings to World Giant(Ⅰ)
Reading Ⅱ Nike, from Small Beginnings to World Giant(Ⅱ)
Extended Activities
Lexical Knowledge
Function and Structure= Complimenting
Practical Reading = Football and Basketball Catalogue
Business World: Brand Image
Humor Time
Unit 2 Ownership
Reading Ⅰ Types of Business Ownership
Reading Ⅱ Business in a Free Enterprise System
Extended Activities
Lexical Knowledge
Function and Structure :Asking or Offering Favors
Practical Reading: Company Relationship
Additional Vocabulary
Business World: Joint Venture
Humor Time
Unit 3 Fashion
Reading Ⅰ Fashion
Reading Ⅱ Very Smart Fashions
Extended Activities
Lexical Knowledge
Function and Structure : Expressing Concern, Consolation and Encouragement
Practical Reading. Bar Graphs
Additional Vocabulary
Business World: The Fashion Industry
Humor Time
Unit 4 Consumer Satisfaction
Reading Ⅰ Bargains
Reading Ⅱ Why People Buy?
Extended Activities
Lexical Knowledge
Function and Structure: Complaining
Practical Reading: Advertisement of Bargains
Additional Vocabulary
Business World: Consumer Satisfaction / Dissatisfaction
Humor Time
Unit 5 Education
Reading Ⅰ Managing Your Study Time
Reading Ⅱ Kissing the Books Goodbye
Extended Activities
Lexical Knowledge
Function and Structure: Talking about Personal Interests
Practical Reading: Notices
Additional Vocabulary
Business World: Vocational Education
Humor Time
Unit 6 Management
Reading Ⅰ Areas of Management
……
Unit 7 Interview
Unit 8 Trademark
Unit 9 Successful Businessmen
Unit 10 Successful Businesses
Appindex Ⅰ New Words
Appindex Ⅱ Expressions
Appindex Ⅲ Word Study
Appindex Ⅳ Special Use
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