新编商务英语精读（4学生用书）

　　张逸主编的《新编商务英语精读（4）（附光盘）》为“新编商务英语系列丛书”之一。《新编商务英语精读（4）（附光盘）》共10个单元，每单元由阅读Ⅰ（ReadingⅠ）、阅读Ⅱ（ReadingⅡ）以及扩展性练习（ExtendedActiVities）组成。本书旨在寻求语言能力培养和商务英语知识学习的最佳结合点，即在全面培养学生英语语言综合能力的同时，熟悉各种商务活动，了解商务方面的知识。本丛书适用于商务英语专业的学生。本书另配录音磁带。

暂缺《新编商务英语精读（4学生用书）》作者简介

Unit 1 Advertisement Reading Ⅰ Advertising Reading Ⅱ The Mixed Blessing of Advertising Technology Extended Activities Function and Structure：Peuasion Practical Reading：Language of Advertising Basic Writing：Sentence Writing(I) Additional Vocabulary Business World Humor TimeUint 2 Business Communication Reading Ⅰ How to Write Magnetic Sales Lette Reading Ⅱ Using Audience Analysis to Adapt Your Message Extended Activities Function and Structure：Expressio at the Post Office PracticaI Reading：Leaflet：Swift Service Basic Writing：Sentence Writing(II) Additional Vocabulary Business World Humor TimeUnit 3 Organizational Cuitoure Reading Ⅰ The Organizational Culture and the Discoue Commun ity Reading Ⅱ Honda of America Extended Activities Function and Structure：Expressing Curiosity & Asking for Information Practical Reading：A Case Study Basic Writing：Topic Sentence Additional Vocabulary Business World Humor TimeUnit 4 Family Reading Ⅰ Magic of a Full Moon Reading Ⅱ The \New Father\——No Real Role Reveal Extended Activities Function and Structure：Explanation Practical Reading：Advertisements for Properties Basic Writing：Unity and Coherence Additional Vocabulary Business World Humor TimeUnit 5 Sightseeing Reading Ⅰ Big Fun Reading Ⅱ Follow Summer Waterfalls Extended Activities Function and Structure：Expressio for Sightseeing Practical Reading：Itinerary Basic Writing：Paragraph Development Additional Vocabulary Business World Humor TimeUnit 6 Public Relatio Reading Ⅰ Public Relatio Reading Ⅱ A General Introduction to Public Relatio Extended Activities Function and Structure：Expressio at a Hotel Practical Reading：Hotel Brochures Basic Writing：Telephone Messages Additional Vocabulary Business World Humor TimeUnit 7 Modern Offive Reading Ⅰ The Modern Office ReadingⅡ Rule Number One：Clear That Desk Extended Activities Function and Structure：Receiving Guests Practical Reading：the Communicative Processes Basic Writing：Notes Additional Vocabulary Business World Humor-rimeUnit 8 Production Reading Ⅰ New Process Desig Reading Ⅱ The Two Basic Methods of Production Extended Activities Function and Structure：Describing Products PracticaJ Reading：Production Activities Basic Writing：Memos AdditionaJ Vocabulary Business World Humor TimeUnit 9 Automobiles Reading Ⅰ Oa：On a Road to Nowhere Reading Ⅱ Merging Hand-made Oraftsmahip with World-classManufacturing Extended Activities Function and Structure：TraveJ by Car Practical Reading：Car Ads Basic Writing：E-mails Additionaf Vocabulary Business World Humor TimeUnit 10 Imanee Reading Ⅰ Types of Iurance Reading Ⅱ Basic Iurance Concepts Extended Activities Function and Structure：ConveationaJ Strategies Practical Reading：Iurance Fbrm Basic Writing：Fax Additionaf Vocabulary Business World Humor TimeAppendix Ⅰ New WordsAppendix Ⅱ ExpressioAppendix Ⅲ Word StudyAppendix Ⅳ Special Use