书籍详情
国际商务英语
作者:黄芳
出版社:中国对外经济贸易出版社
出版时间:2004-08-01
ISBN:9787801812605
定价:¥34.00
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内容简介
《高等院校经贸与管理规划教材:国际商务英语》涉及国际贸易、金融、信息技术、法律法规、管理和营销等领域,正是这些话题构成了当今世界国际商务领域的背景和焦点。国际商务的经营管理包括了商务组织、人力资源管理、财务管理、市场营销等环节。《高等院校经贸与管理规划教材:国际商务英语》力图全方位地涉及国际商务运作的各个方面。《高等院校经贸与管理规划教材:国际商务英语》充分注意到了所选文章内容的时效性和典型性,力争以最典型和新鲜的商务语言传递最新的国际商务信息和当今的商务热点。
作者简介
暂缺《国际商务英语》作者简介
目录
Unit 1 What is International Business?
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献
Text: The Nature of International Business
Unit 2 Exporting and Importing Procedures
Text: Exporting and Importing Procedures
Unit 3 Documents
Text: International Trade Documentation
Unit 4 Business Organization and WTO
Text: World Trade Organization
Unit 5 Regulations and Trade Barrier
Text: Nontariff Barriers to Trade
Unit 6 E-commerce
Text: E-commerce
Unit 7 Joint Ventures
Text: Joint Ventures
Unit 8 Intellectual Property
Text: Intellectual Property
Unit 9 Marketing and Sales
Text: Marketing Is All Around Us
Unit 10 Accounting
Text: Accounting --The Language of Business
Unit 11 Human Resources Management
Text: Human Resource Management
Unit 12 Intemational Convention
Text: UN Convention on Contracts for the International Sale of Goods
Unit 13 Public Relations and Advertisement
Text: Public Relations
Unit 14 Culture and Communication
Text: Recognize Cultural Differences
Unit 15 Globalization
Text: Is Globalization Slowing Down?
Unit 16 International Taxation
Text: International Taxation
Keys to Exercises
“商务英语阅读”课程教学大纲
参考文献
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