书籍详情
商务英语（上）
作者：谢毅斌
出版社：对外经济贸易大学出版社
出版时间：2005-08-01
ISBN：9787810785150
定价：¥37.00
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内容简介
《商务英语（上）》力图从宏观到微观、从经济学原理到国际贸易实务全方位系统化地涵盖国际商务知识，精选了大量与经济和商务有关的原著文章，并加以精心的编排注释，配备了大量具有针对性的图片与练习，使读者能够提高阅读和分析能力，最终从整体上提高英语语言水平以及语言欣赏和运用的能力，并从中了解和掌握国际商务知识，使学生在今后的商务实践和个人职业发展中发挥出独特的综合优势和潜能。《商务英语（上）》分上下两册，根据知识结构分为8个单元，每册4个单元上下两册共36章，每册18章，是按照每学期每周讲授一章而设计的。上册开宗明义讲“什么是经济学”，下册是从同国际商务紧密相关的海运空运谈起。最后则是有关银行、货币、信用证、跟单托收和保险等概念的阐释。《商务英语（上）》虽然为成人国际贸易类专科层次学生使用，但也适用于高等院校大学本科一、二年级学生、经贸类中等专业学校师生、各类经贸企业、三资企业和涉外企业的员工以及商务英语爱好者。
作者简介
暂缺《商务英语（上）》作者简介
目录
UNIT ONE
CHAPTER 1 What is Economics
CHAPTER 2 Needs and Wants
CHAPTER 3 Supply and Demand
CHAPTER 4 Consumer Market in China
UNIT TWO
CHAPTER 5 What is International Business
CHAPTER 6 Brief History of Business
CHAPTER 7 Business Environment
UNIT THREE
CHAPTER 8 What is Production
CHAPTER 9 Factors of Production
CHAPTER 10 Product Life Cycle
CHAPTER 11 Product Adaptation and Presentation
CHAPTER 12 Product Packaging and Labeling
UNIT FOUR
CHAPTER 13 International Market Research
CHAPTER 14 Market Selection
CHAPTER 15 Free Trade
CHAPTER 16 Tariff Barrier
CHAPTER 17 Non-Tariff Barrier
CHAPTER 18 Trade Fairs
CHAPTER 1 What is Economics
CHAPTER 2 Needs and Wants
CHAPTER 3 Supply and Demand
CHAPTER 4 Consumer Market in China
UNIT TWO
CHAPTER 5 What is International Business
CHAPTER 6 Brief History of Business
CHAPTER 7 Business Environment
UNIT THREE
CHAPTER 8 What is Production
CHAPTER 9 Factors of Production
CHAPTER 10 Product Life Cycle
CHAPTER 11 Product Adaptation and Presentation
CHAPTER 12 Product Packaging and Labeling
UNIT FOUR
CHAPTER 13 International Market Research
CHAPTER 14 Market Selection
CHAPTER 15 Free Trade
CHAPTER 16 Tariff Barrier
CHAPTER 17 Non-Tariff Barrier
CHAPTER 18 Trade Fairs
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