书籍详情
国际商务函电与沟通
作者:刘志伟
出版社:对外经济贸易大学出版社
出版时间:2005-08-01
ISBN:9787810785020
定价:¥31.00
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内容简介
本书由国际商务沟通基础理论篇和国际商务函电实务篇共24章组成。1至12章为基础理论篇,本片结合实例从理论上阐述了进行高效率国际商务沟通与函电写作的方法和技巧以及相关的知识。13到24章为商务函电实务篇,主要结合大量含碘范文介绍了与国际商务有关的主要业务函电写作方法和相关知识。本书理论结合实际,理论阐述深入浅出,案例范文新颖翔实,基本内容使用英文撰写,对一些名词和专业术语则适当辅以中文解释,在每章后面都有中文注释、中英文对照的常用词句和习题及参考答案。所以,本书特别适合用作高等学校国际贸易、国际商务、国际经济、国际金融、国际会计、市场营销、商业经济管理、公共管理、公共关系、人事管理、旅游管理、涉外高等文秘等专业的双语教学用书,也适合作为大专院校经济与管理类其他专业方向的教材,对于从事对外贸易和对外经济工作的业务人员、在外国公司和中外合资企业工作的管理及业务人员、从事招商引资的工作人员等都是很实用的参考书。
作者简介
拉菲尔·斯担贝格,朝鲜战争时期任战地记者。
目录
Part one ABC to international business communications
Chapter 1 Introduction to international business communications
Chapter 2 Background of international business communications
Chapter 3 Oral communication
Chapter 4 Nonverbal communication
Chapter 5 General principles of business communication
Chapter 6 The layout format of business letters
Chapter 7 Structure of business letters
Chapter 8 The practical approach of business communication
Chapter 9 Writing informative business messages
Chapter 11 Graphic information in business communication
Chapter 12 Resume and job application letters
Part two Practical specimen letters of international business
Chapter 13 Enquiries and offers
Chapter 14 Orders and acknowledgements
Chapter 15 Transport
Chapter 16 Insurance
Chapter 17 Payment
Chapter 18 Claims and adjustment
Chapter 19 Tenders
Chapter 20 Agency
Chapter 21 Consignment and exhibition sales
Chapter 22 Barter,Compensation and processing trade
Chapter 23 Setting up sino-foreign joint ventures
Chapter 24 Other business correspondence
附录
主要参考文献
Chapter 1 Introduction to international business communications
Chapter 2 Background of international business communications
Chapter 3 Oral communication
Chapter 4 Nonverbal communication
Chapter 5 General principles of business communication
Chapter 6 The layout format of business letters
Chapter 7 Structure of business letters
Chapter 8 The practical approach of business communication
Chapter 9 Writing informative business messages
Chapter 11 Graphic information in business communication
Chapter 12 Resume and job application letters
Part two Practical specimen letters of international business
Chapter 13 Enquiries and offers
Chapter 14 Orders and acknowledgements
Chapter 15 Transport
Chapter 16 Insurance
Chapter 17 Payment
Chapter 18 Claims and adjustment
Chapter 19 Tenders
Chapter 20 Agency
Chapter 21 Consignment and exhibition sales
Chapter 22 Barter,Compensation and processing trade
Chapter 23 Setting up sino-foreign joint ventures
Chapter 24 Other business correspondence
附录
主要参考文献
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