书籍详情
旅游管理综合英语（修订版）
作者：郭兆康 主编
出版社：上海交通大学出版社
出版时间：2004-02-01
ISBN：9787313027399
定价：¥13.00
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内容简介
《旅游管理综合英语（修订版）》共18课，内容涵盖广泛、丰富，涉及了诸如旅游业概论、旅游沟通、旅游营销、旅行社、饭店、旅游购物、康乐、旅游交通、旅游文化以及国际旅游业等方面。《21世纪高等职业教育通用教材：旅游管理综合英语（修订版）》可作为高等院校、高职旅游学校旅游外语系及旅游专业高年级学生的教材，也可作为在职旅游管理人员、中等旅游职业学校教师的参考书。
作者简介
暂缺《旅游管理综合英语（修订版）》作者简介
目录
Unit One
WHAT IS TOURISM
Text A:What Is Tourism
Text B:Trends in Tourism
Exercises
Unit Two
TOURISM ATTRACTIONS AND TOURISTS
Text A:Tourism Attractions
Text B:Motivations and Tourists
Exercises
Unit Three
TOURISM DEVELOPMENT AND SUSTAINABILITY
Text A:Tourism Development
Text B:The Principles of Sustainable Management
Exercises
Unit Four
TOURISM PLANNING
Text A:Planning and Tourism
Text B:Planning for and of Tourism
Unit Five
TOURISM COMMUNICA TION
Text A:Communication:The Foundation
Text B:Travel Industry and Internet Commerce
Exercises
Unit Six
Unit Seven
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thireteen
Unit Fourteen
Unit Fifteen
Unit Sixteen
Unit Seventeen
Unit Eighteen
Exercises
主要参考书目
WHAT IS TOURISM
Text A:What Is Tourism
Text B:Trends in Tourism
Exercises
Unit Two
TOURISM ATTRACTIONS AND TOURISTS
Text A:Tourism Attractions
Text B:Motivations and Tourists
Exercises
Unit Three
TOURISM DEVELOPMENT AND SUSTAINABILITY
Text A:Tourism Development
Text B:The Principles of Sustainable Management
Exercises
Unit Four
TOURISM PLANNING
Text A:Planning and Tourism
Text B:Planning for and of Tourism
Unit Five
TOURISM COMMUNICA TION
Text A:Communication:The Foundation
Text B:Travel Industry and Internet Commerce
Exercises
Unit Six
Unit Seven
Unit Eight
Unit Nine
Unit Ten
Unit Eleven
Unit Twelve
Unit Thireteen
Unit Fourteen
Unit Fifteen
Unit Sixteen
Unit Seventeen
Unit Eighteen
Exercises
主要参考书目
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